Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player.
Amazon MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for senior creative leader, who can help shape our brand and creatives for our new exciting show slate. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about building clutter breaking creatives / marketing campaigns to build viewer interest for our new shows.
You can read about the service here:
- https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger
- https://economictimes.indiatimes.com/industry/media/entertainment/amazon-merges-minitv-with-mx-player-to-create-a-free-streaming-giant/articleshow/114007982.cms
We are looking for a Sr Growth Program Manager, Mobile App to join our Amazon MX Player team and help drive overall Mobile App growth. You will define, execute, and measure Mobile App marketing from strategy to execution to drive scalable growth for the business. This person will be passionate about measuring ROI, as well as a thinking big to develop capabilities to optimize spends. This person will build highly impactful acquisition & engagement campaigns and test into white space opportunities. A creative mindset for pushing boundaries, and the ability to work effectively with partners are some of the key skills we are looking for.
Key job responsibilities:
- You will be responsible for multi-channel, Mobile App marketing strategies aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices.
-Define strategy to drive App downloads & App engagement for existing customers through structured campaign plan.
- Planning, management, and execution of all Amazon MX Player Mobile App campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, daily bidding and invoice management.
- Achieve targeted performance KPIs including optimizations and campaign troubleshooting.
- Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets.
- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.
- Define and run tests, including A/B experiments to test new features and/or inform new product development.
- Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality. Analyze data to identify actionable insights for mobile marketing campaigns.
- Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance to drive best practices, identify testing opportunities and develop roadmaps.
- External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaign strategy, budget, billing, and more.
Key job responsibilities
• Lead and execute the strategy of new show marketing: managing creative processes, planning and goal setting, creating 360 degrees marketing plans, execution, reporting, and optimization.
• Develop award winning, clutter-breaking campaigns to make Amazon MX Player's content popular among AVOD customers.
• Partner with multiple teams and rally towards viewership growth keeping content at the center and appealing to end customers at large
• Identify opportunities to organically scale word of mouth for the show tapping into relevant audiences.
• Engage with content creation ecosystem developing strong partnerships with talent, production houses etc. to mount large scale marketing campaigns.
- 6+ years of program or project management experience
- Experience using data and metrics to determine and drive improvements
- Experience owning program strategy, end to end delivery, and communicating results to senior leadership
- 2+ years of driving process improvements experience
- Master's degree, or MBA in business, operations, human resources, adult education, organizational development, instructional design or related field
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