ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core valuesare our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.
The Opportunity:
The Sr Growth Acquisition Marketer is responsible for leading the acquisition strategy for ApplyBoard globally. This person will lead the formation of an agile growth team to drive the development and execution of the strategy for ApplyBoards key customer segments - Students and Partners - across all markets and all channels.
What you’ll be doing every day:
Developing Acquisition Strategy: Create and execute strategies to acquire new customers through digital marketing channels (SEM, Paid Social, Affiliate, Owned Channels)
Performance Monitoring and Optimization: Identify areas for improvement and optimize conversion rates, cost per acquisition (CPA), and return on investment (ROI).
Data Analysis and Reporting: Utilizing data analytics tools to track key performance metrics, generate reports, prioritize experiments and provide insights on the effectiveness of campaigns.
Agile Campaign Planning and Execution: Planning, launching, and managing multi-channel campaigns, including hypothesis led experimentation roadmap, learning agenda and agile workflow.
Partnerships and Affiliates: Identifying and nurturing partnerships with other companies, influencers, or affiliates to expand the reach and effectiveness of acquisition efforts.
Budget Management: Managing the acquisition marketing budget effectively, allocating resources across different channels based on performance and strategic priorities.
Innovation: Continuously exploring and testing new acquisition tools, channels, tactics, and technologies to identify opportunities for growth.
Drive agency partnerships:Work closely with vendors, agency partners, and platform representatives to develop and nurture effective relationships and outcomes.
What you bring to the table:
A passion for EdTech
7+ years of growth acquisition experience, working for a high growth startup or two sided tech business (B2B + B2C) experience a bonus
Experience managing small agile growth team with proven track record of results
Experience using digital marketing platforms (e.g., Google and Meta Ads) and running efficient campaigns with multi-million dollar budgets
Strong analytical mindset, comfortable with tools like Google Analytics, Tag Manager
Strong experience creating concise, clear briefs for creative & media agency and internal partners
Entrepreneurial style with high agility, initiative and creativity
Deep understanding of new and emerging acquisition tech tools & platforms
About ApplyBoard
ApplyBoard empowers students around the world to access the best education. With more than 1,000,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.
ApplyBoard’s 1,200 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a five-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.
Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.
ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.
اطلب مساعدة الخبراء لكتابة سيرة ذاتية مميزة.