●Develop and maintain a monthly/weekly content calendar aligned with marketing goals and campaigns.
●Strategize and create platform-specific content plans for Instagram, LinkedIn, YouTube, and other relevant channels.
●Stay updated on social media trends, incorporating real-time opportunities into the calendar.
●Collaborate with content writers, graphic designers, and video producers to create engaging, platform-optimized content (posts, reels, stories, videos, and more).
●Provide creative direction for social media assets, ensuring alignment with Lorien’s brand tone and visual identity.
●Review and approve final assets for publication, ensuring quality and relevance.
●Implement strategies to grow followers and subscribers across platforms through organic and paid efforts.
●Analyze audience behavior and preferences to refine strategies and improve reach and engagement.
●Leverage analytics tools to identify high-performing content and optimize future efforts.
●Actively manage interactions, responding to comments, messages, and mentions to foster trust and engagement.
●Build relationships with followers, influencers, and relevant accounts to increase Lorien’s visibility.
●Monitor and manage sensitive or negative feedback, ensuring Lorien’s reputation is maintained.
●Track key performance metrics (reach, engagement, CTRs, growth) for each platform and provide actionable insights.
●Prepare monthly reports on social media performance, campaign effectiveness, and audience growth.
●Work closely with the PR & Influencer Manager to amplify campaigns through influencer collaborations.
●Partner with the Marketing Manager to ensure social media aligns with overall marketing objectives.
Qualifications
●Bachelor’s degree in Marketing, Communications, or a related field.
●3-5 years of experience managing social media for brands, with proven results in audience growth and engagement.
●Expertise in Instagram, LinkedIn, YouTube, and emerging platforms (e.g., TikTok).
●Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Meta Business Suite).
●Strong storytelling skills and a knack for creating engaging, platform-specific content.
●Excellent communication and interpersonal skills, with an understanding of digital-first audiences.