About OML:
Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. We won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.
Today, Only Much Louder businesses include Talent Management, a Content Studio, an influencer marketing SwaS product and a full-service strategic and creative marketing agency called the Global Creator Network (GCN).
Job Summary:
We are seeking a passionate and experienced Associate - Social Listening to join the GCN team. The ideal candidate possesses a deep understanding of social media listening principles and techniques, and has a proven track record of extracting valuable insights from social data to inform marketing strategies.
Responsibilities:
Monitor social media conversations: Utilize social listening tools to monitor online conversations relevant to our clients' brands, industries, and competitors.
Identify key trends and insights: Analyze social data to identify emerging trends, sentiment shifts, and potential crises.
Develop actionable reports: Create comprehensive reports that summarize key findings, including sentiment analysis, competitive intelligence, and actionable recommendations.
Inform marketing strategies: Collaborate with social media managers and content creators to inform content strategies, campaign planning, and community engagement initiatives.
Identify influencers and brand advocates: Use social listening tools to identify key influencers and potential brand advocates within relevant online communities.
Crisis management: Assist in identifying and mitigating potential brand reputation issues by monitoring social media for negative sentiment and escalating concerns.
Stay up-to-date: Remain current on the latest social media trends, listening tools, and best practices.
Qualifications:
Minimum 2 years of experience in a social listening or social media analytics role, preferably within a digital marketing agency setting.
Proficiency in social listening tools: Hands-on experience with popular social listening platforms (e.g., Brandwatch, Sprout Social, Meltwater).
Strong analytical skills: Ability to analyze social data, identify patterns, and extract meaningful insights.
Excellent communication skills: Ability to clearly communicate findings and recommendations in written and verbal formats.
Data visualization skills: Experience creating visually compelling reports and presentations to showcase data insights.
Understanding of social media marketing: Knowledge of social media marketing principles and best practices.
Team player: Ability to collaborate effectively with cross-functional teams.
Bonus Points:
Experience with data analysis tools (e.g., Google Analytics)
Knowledge of social media advertising
We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
We demonstrate honesty, excellence and commitment to success
‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes
We make mistakes, but only to learn from them to build resilience