Shopper Marketing Manager

Relocation Assistance Offered Within Country
# 163406 - Mumbai, Maharashtra, India

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

Job Purpose:
The Shopper Marketing Manager leads the development, implementation and optimization of in-store retail marketing strategies, tactics, and programs.  This role is responsible for bringing brand strategy/tasks to life in store & drive conversions/purchase through effective shopper messaging, promotional grids, innovative instore elements & optimised investment strategy. Shopper Marketing manager needs to have a dual expertise - Consumer expertise on brand tasks & Shopper expertise on Retail environment nuances. This role will work very closely with Retail Environment Managers within Retail Marketing, Customer Development teams (Indirect and Direct Trade), Consumer Marketing, among others.

Key Responsibilities:

• Develop shopper strategy and communication plans and execute national/ regional in-store retail programs, based on business goals, priorities and opportunities
• Develop a deep data-backed understanding of shopper journey, trends and behaviors to drive actionable insights on the right shopper levers to deploy, in the right channels, at the right times
• Own brand tasks/strat in store to drive conversions & hence, revenue
• Maximize new consumer acquisition and repeat purchases through point of sale marketing and messaging strategies - including but not limited to POS, planograms, promotion strategy
• Partner with Consumer Marketing team to plan activities and events grounded in deep understanding of the shopper
• Partner with indirect and direct Customer Development teams to build sales-driving programs based on needs, as well as optimizing asset quantities based on budget
• Ongoing evaluation of program efficacy and provide recommendation for optimization
• Complete strategic and detailed analysis on the marketplace and competitive programs, in-market trends across the category with goal of identifying opportunities within in-store environment

​An Ideal Candidate - 

Essential: Shopper marketing including omni, digital, in-store, promotional tactics, execution processes

Desirable: Customer Marketing, Brand Management within FMCG 

No. of yrs of Experience required.: 4 + yrs of Sales and/or Brand Management experience, with minimum of 2 years of customer marketing/shopper marketing experience 

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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