Conduct comprehensive keyword research to drive high-value traffic.
Develop and execute a backlinking strategy to improve Domain Authority (DA).
Implement and optimize SEM campaigns, managing Google Ads, Bing Ads, etc.
Collaborate with content creators, designers (using Figma), and developers to ensure SEO best practices are incorporated into website design from the ground up.
Play a key role in the content and sitemap development for two upcoming company websites.
Regularly monitor, analyze, and report on SEO & SEM performance using tools such as Google Analytics, Search Console, and third-party SEO platforms.
Utilize AI tools for automating SEO tasks, analyzing performance, and improving content (e.g., Surfer SEO, Clearscope, MarketMuse, and Frase).
Stay up-to-date with the latest SEO, SEM, and AI technologies to ensure cutting-edge digital marketing strategies.
Opportunity to contribute to video creation for marketing campaigns using tools like Adobe, Final Cut Pro, or Canva, if interested in video content creation.
Qualifications:
Proven experience in SEO and SEM with demonstrable success in improving website traffic and Domain Authority.
Strong knowledge of SEO tools (e.g., Moz, SEMrush, Ahrefs) and Google Analytics.
Experience in campaign creation, execution, and optimization on Google Ads, Bing Ads, and other SEM platforms.
Familiarity with Figma for reviewing web and mobile app designs, ensuring alignment with SEO best practices.
Familiarity with HTML and CSS, and ability to collaborate with developers for best practices.
Experience or willingness to learn AI tools like Surfer SEO, Clearscope, MarketMuse, and Frase for SEO content optimization and automation.
Strong communication skills and ability to work across different teams.
Knowledge of video editing and content creation tools such as Adobe Premiere, Final Cut Pro, Canva, or similar is a plus.
