About the role
The Senior Salesforce Marketing Cloud Specialist will play a pivotal role in managing and optimizing our Salesforce Marketing Cloud environment. This individual will be responsible for executing single send, multi-send and omni-channel journeys, writing complex AMPScript for personalized communications, crafting SQL queries for data extraction, managing data cleanup and integrity, generating sophisticated reports, and overseeing the administration of the Marketing Cloud platform.
Key Responsibilities
- Salesforce Marketing Cloud Management:
- Oversee the administration and daily operations of Salesforce Marketing Cloud.
- Manage user access, roles, and permissions within the platform.
- Ensure platform configurations align with business requirements and best practices.
- Email and Journey Building:
- Design, build, and optimize email marketing campaigns and customer journeys.
- Leverage Journey Builder to create automated, multi-step marketing programs.
- AMPScript and Personalisation:
- Write and implement complex AMPScript code to deliver personalised and dynamic content.
- Develop solutions to enhance the personalization and relevance of communications.
- Craft and execute SQL queries to extract and manipulate data for campaigns and reports.
- Conduct data cleanup and ensure data integrity within the platform.
- Manage data imports and synchronization between Salesforce Marketing Cloud and other systems.
- Generate comprehensive reports using various data views and metrics within Salesforce Marketing Cloud.
- Analyse campaign performance and provide actionable insights to improve effectiveness.
- Execute day-to-day tasks to support marketing campaigns and initiatives.
- Monitor campaign performance and make necessary adjustments for optimisation.
- Additional Requirements/Skills:
- Project Management: Experience with project management tools e.g. Asana or Jira, and methodologies to handle multiple campaigns and initiatives simultaneously.
- APIs and Integrations: Knowledge of API integrations to connect Salesforce Marketing Cloud with other platforms and tools.
- Data Visualization Tools: Familiarity with data visualization tools like Datorama, Power BI and Looker Studio for enhanced reporting and insights.
- Customer Experience Management: Understanding of customer experience management and strategies to improve customer engagement and satisfaction.
Essential Skills, Knowledge, and Experience
- Bachelor’s Degree in Computer Science, Information Technology, or any related field.
- 5+ years of hands-on experience with Salesforce Marketing Cloud.
- Proficiency in AMPScript, SQL, and data management.
- Experience with email marketing, automation, and journey building.
- Strong analytical skills and ability to generate actionable insights from data.
- Familiarity with SFMC, HubSpot and Marketo, with experience managing these platforms preferred.
- Excellent problem-solving skills and attention to detail.
- Strong communication skills and ability to work collaboratively in a team environment.
What we can offer you:
Navitas is an equal opportunity employer committed to fostering an inclusive, accessible environment, where all employees feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of our students and communities in which we live and serve.
About Us
Navitas is a leading global education provider that has helped generations of learners transform their lives through education. We create life-changing opportunities to learn by delivering an extensive range of educational services to over 56,000 aspirational students across our global network each year.
Diversity and Inclusion
Navitas promotes and embraces an inclusive and diversified workforce. We believe equality, flexibility and diversity in the workplace will deliver a rich and collaborative environment for our employees, students, and clients.
We encourage applications from candidates with disabilities, of all ages and genders and diverse community groups.
How to apply
Please apply online to lodge your application successfully.
Applications will close on 13 August 2024. However, we reserve the right to progress or confirm applicants prior to close date.
Applications received after the close date may be considered pending the recruitment process.
Extra information
For further information or to view other opportunities, please visit navitas.com/careers.
Successful candidates will require full working rights in India.
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