Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player. This is an exciting new chapter in the free entertainment space in India. We are uniquely positioned to delight millions of viewers, by offering high-quality entertainment and streaming experiences. We are also excited to offer our advertiser partners amazing new opportunities to reach out to this wide and diverse audience.
You can read about the service here:
https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger
https://economictimes.indiatimes.com/industry/media/entertainment/amazon-merges-minitv-with-mx-player-to-create-a-free-streaming-giant/articleshow/114007982.cms
We are looking for a seasoned program manager who can help us build and scale new monetization opportunities for the business. We are looking for a leader who is customer-obsessed, highly analytical and has experience launching zero-to-one initiatives. This is an exciting opportunity for an entrepreneurial minded candidate with a strong business and marketing background, who wants to work in a start-up like environment and is passionate about digital media and new customer experiences. He/She will work in a highly collaborative environment with some of the best marketers, product and program managers, and be part of a rapidly growing initiative which is going to become a huge area of growth for the business. This job will require strong inter-personal skills while having the ability to work independently in a high pressure, and often ambiguous, work environment.
Key job responsibilities
• Own and manage the business planning for a new, high-growth initiative for the business
• Create customer-backwards value proposition and pricing strategy through user research and competitive analysis
• Manage the customer lifecycle, and drive new user acquisition/user retention to drive growth for the business
• Define the program vision and key metrics for success, implement tracking mechanisms and own the cadence for leadership reviews and feedback
• Act as the voice of customer and influence product roadmap by providing insights and feedback from stakeholders
• Collaborate with cross-functional teams across marketing, operations, finance, legal and others to drive alignments and scale the initiative
• Define strategy for geographic expansion and meet regional accounting and taxation requirements.
- 7+ years of program management/product management/marketing management experience
- Post-graduate degree in a business-related field in a Tier I college/university
- Superior analytical skills, demonstrated ability to acquire/interpret data and make business recommendations
- Excellent verbal and written communication skills, should be able to present to and align leaders/stakeholders
- Past experience in launching and scaling new initiatives from grounds-up
- Past experience in driving high-impact programs with a defined customer-facing value proposition and pricing
- Experience in influencing senior leadership through data driven insights
- Experience working in a video streaming or related consumer business