Amazon Prime is seeking a Senior Product Marketing Manager, who is customer focused and passionate about global subscription experiences and solutions. Prime's Vision is to be earth’s largest and most loved membership, by adding extraordinary value and convenience to customers lives.
Key job responsibilities
As a Senior Product Marketing Manager for Prime benefits, you will scale existing Prime-Pay benefits like CBCC (co-branded credit card) ensuring we acquire and engage members on the benefit. You will also partner with teams to build set of offers and perks for Prime members which will eventually become benefits for members.
The role requires high judgment and understanding to drive value for the members and business. Candidate will use their influence across Amazon in various global organizations to drive customer focused solutions. A core skill for this role is to be able to simplify the complex customer subscription journey, identifying changes needed within Prime and across Amazon to make customers aware about Prime-Pay benefits.
Specific responsibilities will include:
- Drive the Business strategy and actions regarding Prime Benefits vision, inclusive of; sign-ups, benefit engagement and activity, offer, and events that lead to a positive and negative impact to the adoption of benefit.
- Work with various teams to come up with new benefits and scale them
- Work with global Prime and other relevant Amazon businesses to deliver roadmaps that results in a world-class customer journey.
- Define, track, analyze and communicate metrics related to the benefits funnel.
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience leading go-to-market for consumer software or hardware product launches
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
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