About the Role: The Senior Product Manager (SPM) at Nielsen is an essential catalyst for innovation within the audience measurement landscape with a focus on media planning. In this role you will oversee the entire product lifecycle including validating product-market fit, executing the product vision, and leading cross-functional teams to deliver products that delight our customers for Nielsen’s Media Planning product suite.
Key Responsibilities
Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
Create buy-in for the product vision both internally and with key external partners.
Translate product strategy into detailed requirements and prototypes.
Scope and prioritize activities based on business and customer impact.
Work closely with Data Science and engineering teams to deliver with quick time-to-market and optimal resources.
Work with high profile customers to ensure they understand the methodologies used to build and deliver Nielsen products.
Partner with Product Marketing to design go-to-market plans that highlight the value our products deliver.
Maintaining a prioritized backlog that aligns with available Engineering capacity and maps to an overall solution roadmap.
Act as a product evangelist to build awareness and understanding of Nielsen products to internal stakeholders.
Set and track ROI goals for each product, ensuring they deliver value and align with broader business objectives.
Track and enforce contractual commitments to inform product roadmap and prioritization.
Key Skills
A bachelor's or master's degree in Business Administration, Computer Science, Data Science, or a related field is often preferred.
4-7 years experience in product management or a similar discipline in a SaaS or DaaS environment.
Additional certifications in Product Management, Agile methodologies, or related areas can be advantageous.
Prior experience in the Media measurement or AdTech / MarTech industries is required. Agency or other media planning experience that allows you to know how advertising decisions are made and budgets allocated is a plus.
Knowledge of project and product management tools like Jira and Aha.
Familiarity with complex data methodologies to combine data assets into products.
Experience with big data analytics and data flows.
Experience in building AI powered experiences based on big data is a plus. Experience in writing technical specifications and technology requirements.
Nimble with fail-fast mindset to drive rapid iterations of product development.
Strong time management skills.
Excellent written and verbal communication skills along with the ability to present effectively to upper management.
A customer-first approach by anchoring and solving customer problems rapidly, aligning data-driven decisions with customer needs.
