Senior Partner Marketing Manager

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

What you get to do in this role: 

We’re looking for a versatile, experienced, and self-starting individual contributor to lead the strategic co-marketing planning and demand generation campaign efforts with global partners.You will create co-marketing strategies that increase awareness, and drive pipeline growth for some of our top growth partners at ServiceNow. This role will be responsible for end to end (create, validate, execute, track, and measure) programmatic marketing plans incorporating co-marketing strategies and comprehensive lead generation programs to drive partner-sourced revenue, from cross-sell, upsell, net new logo programs and other key initiatives. This role will focus on a 1: many engagement model with partners. In partnership with key channel leaders, global and regional marketing, and partners, you’ll define and implement joint awareness and demand generation programs that drive long term business value. 

Essential Functions:

• Develop and manage the co-marketing strategy and motion for priority partners to maximize growth opportunities. 
• Work with ServiceNow channel teams to understand the demands of the business, gather insight and translate these business needs into a prioritized demand generation marketing plan, identifying the biggest areas for marketing investment based on impact.
• Proactively propose effective programs by leveraging data, learnings, industry best practices and innovations for the best results.
• Build full end to end marketing funnel with partners and identify core always on marketing activities.
• Align with key regional Partner Marketing Director on the direction, key programs, and outcomes at the start of each quarter
• Be a key player in setting the strategy for global channel marketing and the way we work together to jointly sponsor, activate, and engage to make the most of the demand efforts.
• Collaborate across virtual teams to increase and drive ServiceNow’s share of mind within our strategic alliances and ServiceNow.
• Build cross-functional relationships within ServiceNow and with selected partners.
• Ensure ongoing engagement to support business growth and partner satisfaction.
• Develop and support metric collection, analysis and KPIs to measure the effectiveness and impact of programs and ROI of channel marketing strategy, initiatives, and programs.
• Multi-Partner marketing relationship building, programs and opportunity execution.

To be successful in this role you have:

• Overall of 10 + years of Marketing experience, 5 yrs +, working with partners (preferably global) to create and execute joint marketing plans.
• Proven track record of results building end to end marketing campaigns inclusive of digital programs and in person engagements.
• Excellence in creating joint partner value propositions, establishing differentiation with partners in the market and working with partner sales to launch programs to expand into new vertical markets and regions.
• Ability to work with competing priorities, multiple projects, virtual teams and partners, with excellent leadership and collaboration skills.
• Experience working in enterprise technology, data and analytics, SaaS, ISVs, Global, and Regional Sis.
• Experience working cross-functionally with Partner teams, Sales, Engineering, Product Management.
• Excellent presentation, writing and communication skills required.
• Excellent budget management and project tracking.
• Thrives in fast-paced, changing environment with the ability to drive progress and change.
• Pro-active and self-driven follow-through.
• BA with significant experience.
• MBA or management certificate preferred but not required.

FD21

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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