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Position Summary
The Senior Marketing Manager, India is responsible for driving revenue and funnel growth through Strategic Initiatives for India and SAARC region. Responsible for developing and executing country wide Go to Market strategy, campaigns and activities that are aligned with the growth initiatives for the country and contribute to revenue. As a business partner for the country General Manager, the Senior Marketing Manager will define clear Digital Pathology and consumables GTM strategy to drive exponential growth and execute country level marketing initiatives and promotional tools that meet the marketing and business targets. The Commercial Admin Coordinator, India will be reporting into this role.
Major Responsibilities
You will be a part of the India Organization and report to the Senior Marketing Manager, APAC with dotted reporting line to General Manager, India and responsible for driving revenue and funnel growth through the development of marketing strategies, KOL programs and campaigns that drive adoption and engagement based on the competitive landscape, executes on successful country product plans, and launches, and deepen understanding of customer insights.
Skills
Excellent communication skills
Regional language skills preferred.
Competent with business software (PowerPoint, Excel, Word, at a minimum)
Experience in marketing tools (i.e., Salesforce, Pardot)
Competencies/Behaviors
Utilizes critical thinking – ability to analyze and solve complex problems, managing information gaps by relentlessly seeking out Gemba data through stakeholder engagement, able to be flexible in thinking and responds positively to change or setbacks.
Moves strategy to action – through contribution of action plan creation and alignment, ensuring key milestones are achieved on time, able to prioritize independently effectively, modifies and improves action plans.
Champions continuous improvement: Observes and seeks information from stakeholders to continuously improve and streamline processes. Can manage multiple priorities and deliver a consistently strong contribution.
Education
Bachelor’s degree in science, MBA with majors in Marketing, Sales or related field
Experience
The position requires a good understanding of the pathology science, an excellent level of marketing including digital marketing to leverage digital channels for driving demand throughout the region.
Project management, to enable the Marketing Manager to drive all initiatives and manage external service providers on market research, customer studies and KOL strategy.
Experience in Marketing, development of marketing campaigns, product management, brand management, marketing strategy or other marketing roles in relevant Region
Experience in regional healthcare/diagnostics environment
Travel: Ability to travel up to 40% in-country and internationally
Language: English proficiency and second regional language dependent on location
Internal Relationships: India Leadership Team, Commercial Team, Digital Marketing, Regional Marketing.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
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