Senior Marketing Manager

Job Description

Role: Sr Marketing Manager

Location: Worli

Are you looking for an opportunity to leverage your marketing acumen to conceptualize and execute various marketing campaigns to deliver superior customer experience? If so, this is the role for you.As Brand Management Pharmaceutical Professional, you will be responsible for aligning customer segments and leverage service to deliver an exceptional customer experience plan.  You will also manage the resource allocation, generating customer insight and leading execution across the brand team.This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

• Build annual business plan and deliver Marketing goals.
• Gather customer insights, build Strategic plans & deliver impactful multi-channel campaigns for customers.
• Initiate, collaborate & Partner to develop & Execute LOC Brand & Campaign plans with both internal and external stakeholders on ongoing basis.
• Development of strategic & operational plans, with associated customer facing plans (sales, access), key performance indicators, forecasts, & performance optimization processes and others as required
• Lead development and implementation of high impact training programs for the sales team, along with the training team.
• Track market performance in a timely manner & realign business plans with Head of Marketing Global & LOC.
• Mentoring of team members, management of performance and development goals
• Partner with Customer managers to deliver better KEE and HCP engagements.
• Displaying high business acumen in understanding the right growth levers and investing accordingly.
• Lead and make competitive/practical business plan for designated products with local cross functional team.
• Collaborate with global team as a representative of the market.
• Evaluate multiple channels for better market penetration and patient reach.
• Lead and execute effective implementation of the plan with sales and external experts.
• Manage supply allocations in collaboration with stake holders such as supply chain, and regulatory.
• Make life-cycle management plan for designated products and manage brand life cycle.
• Evaluate commercial potential of each new product and prepare commercialization plans.
• Develop team members’ marketing competencies through OJT.
• Setting sales force effectiveness measures and monitoring them regularly.
• Key stakeholder global and local presentations on a periodic basis.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Master’s degree - MBA in Marketing
• Overall, 8 to 10 years work experience with 5+ years in Marketing and 2-3 years’ experience in people management
• Sales experience (Preferred)

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Service/Customer orientation.
• Experience in multichannel marketing.
• Knowledge of marketing ways of working and code of promotion.
• Excellence in execution of prioritization, communication, stakeholder management and problem solving.
• Exceptional communication and organizational skills.

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Continuously looking for opportunities to learn, build skills and share learning.
• Sustaining energy and well-being.
• Building strong relationships and collaboration, honest and open conversations.
• Budgeting and cost-consciousness.

At GSK we value diversity (Gender, LGBTQ +, PwD etc.) and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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