Develop and execute e-commerce strategies to drive online sales and achieve revenue targets.
Construct and implement a quick commerce strategy to enhance rapid delivery services and improve customer experience.
Develop and execute strategies for entering new e-commerce markets and expand the company's online presence.
Coordinate with various departments (marketing, logistics, inventory, etc.) to ensure alignment and timely execution of e-commerce initiatives.
Lead business expansion in the omni-channel space
Product Management
Oversee product listings, pricing, and promotions to maximize sales and profitability.
Successfully lead listings on e-commerce platforms, ensuring optimal visibility and sales performance.
Oversee the product catalog, ensuring accurate product descriptions, images, pricing, and availability.
Work closely with inventory and supply chain teams to manage stock levels and product availability online.
Online Marketing & Sales
Collaborate with the marketing team to create and implement digital marketing campaigns, including SEO, SEM, email marketing, and social media.
Monitor key performance indicators (KPIs) like traffic, conversion rates, sales revenue, and customer engagement, and adjust strategies as necessary.
Enhance the overall online customer journey by improving the website interface, navigation, and checkout processes.
Implement customer retention strategies, such as loyalty programs and personalized offers.
Performance Analysis & Reporting
Analyze website performance and customer behavior using analytics tools (Google Analytics, Adobe Analytics, etc) and make data-driven decisions to improve conversion rates and customer satisfaction.
Generate regular reports on e-commerce performance, tracking sales growth, customer behavior, traffic trends, and other relevant KPIs.
Use insights to recommend and implement changes to improve performance and drive growth.
Technology & Platform Management
Oversee the management and integration of e-commerce platforms (Shopify, Magento, WooCommerce, etc.), ensuring optimal performance, security, and scalability.
Collaborate with web developers and IT teams to resolve technical issues and improve site functionality.
Stay up to date with e-commerce trends, tools, and best practices to ensure the company’s platform remains competitive.
Ensure compliance with legal and regulatory requirements related to e-commerce.
Collaboration
Work closely with the marketing team to ensure the website aligns with brand strategy, visual guidelines, and digital marketing campaigns.
Manage relationships with third-party vendors and partners, including payment processors, shipping providers, and marketing agencies.
Lead Joint Business Plans (JBPs) with e-commerce players to drive mutual growth and success.
Key Requisites (Must Have):-
An ideal candidate would be a qualified MBA, preferably from a premier B-School with 4- 8 years of proven experience in e-commerce.
Proven expertise in e-commerce, with experience handling e-commerce and/or quick commerce players or working with e-commerce organizations while managing vendors.
Must bring strong understanding of e-commerce platforms and digital marketing tools.
Exceptional communication, negotiation, and cross-functional collaboration skills.
