Founded in 2016, Katalon is the leading provider of a modern, comprehensive quality management platform. Katalon Platform enables quality assurance, DevOps, and software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.
Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams around the globe, many of which are in the Fortune Global 500, such as PwC, KPMG, Abbott, etc. Katalon is recognized as a top automation tool by prestigious review sites, such as G2, Gartner, Capterra, and IT Central Station.
JOB DESCRIPTION:
As a Sr Manager, Campaign Marketing at Katalon, you will take ownership of demand generation efforts, focusing on Enterprises-driven campaign management including change management within account-based and signal-based marketing to drive measurable impact. Your role will require strategic thinking, adaptability, and cross-functional leadership to create and implement transformative marketing campaigns tailored to dynamic business needs. Your responsibilities will include:
ABM Campaign Strategy and Execution
- Develop and implement data-driven ABM strategies tailored to various sales segments and territories.
- Lead team of three in executing signal-based marketing campaigns focused on high-value accounts and buyer intent signals.
- Adapt campaign frameworks to address market trends, competitive pressures, and customer insights.
- Manage multi-channel demand generation campaigns, including creative content, email nurturing flows, and sprint planning.
Collaborative Partnerships
- Work closely with global sales and marketing teams, to create account-focused playbooks for 1:Few and 1:Many engagements.
- Collaborate with outbound prospecting, inbound lead follow-up, nurturing, event engagement, and meeting setting to accelerate pipeline growth and bookings.
Performance Analysis and Documentation
- Deliver actionable insights and recommendations through regular performance reporting.
- Maintain clear, accessible documentation of campaign processes and strategies for cross-team use.
Marketing Automation and Analytics
- Develop data-driven marketing strategies and integrated campaigns to engage key contacts at target accounts, driving and accelerating sales opportunities.
- Build and manage signal-driven email nurturing workflows in tools like HubSpot to engage and convert high-quality accounts.
- Continuously iterate and optimize campaigns based on data and analysis of ABM performance.
PERFORMANCE INDICATORS:
- Average time to close for accounts within the ABM strategy compared to firmographic lookalike accounts.
- Average deal size of closed-won deals within the ABM strategy.
- Account penetration: number of touchpoints to close.
- Increased opportunities per company within the ABM strategy.
- Percentage of Marketing Qualified Leads converting to Account Qualified Opportunities.
