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Description

EssenceMediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.We are currently looking for a Senior Business Director – Strategy to join us. In this role, you will be part of the central strategy team, based out of Mumbai.


At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.  
Reporting of the role
This role reports to: Chief Strategy Officer, EssenceMediacom

3 best things about the job:
1. Exposure to world class proprietary tools, augmented by years of benchmarked data, own audience panel and exposure to best of AI based insight tools.
2. Access to senior decision makers, CMOs and CEOs at client end to present the EM perspective and become a trusted partner in their growth plans
3. Opportunity to work with cross-functional account teams to guide them on landing strategy into activation.

In this role, your goals will be:
In six months:
  • Deep understanding of Essencemediacom suite of offerings across strategy function along with practical application. This includes tools for audience insights, measurement, forecasting, etc.
  • Demonstrate ability to craft relevant audience strategies including use of 1st/2nd and 3rd party data.
  • Present a customised strategy project to 3-4 key clients of EM in spaces of strategy & consulting.
  • Create intelligence pieces around topics related to media that are externally published 
In 12 months
  • Pick a specialised stream within strategy to champion across all EM clients including consultative selling, workshops, partner engagement and proposal writing (Eg: FPD consulting)
  • Drive strategy awards for work done on key clients
  • Working with senior leadership at the agency to improve agency product.
What your day job looks like at GroupM:
  • Engage with strategy leadership to identify key projects that you will lead
  • Explore all relevant tools/products within GroupM and external to craft solutions
  • Collaborate with other disciplines to enrich understanding and how the solution can be activated. This can extend to GroupM/WPP and external partners
  • Present the solution in a compelling way to end customer (Client) with clear next steps and action points.
What you’ll bring:
  • Extremely well-read, well informed about marketing trends, having a strong pov on brand building, business models, growth cycles and emerging role of technology in marketing
  • Excellent presentation skills – Drafting whitepapers, generating case studies, independently building a client-centric perspective, ability to confidently present to senior management
  • Disciplined and process-oriented

Minimum qualifications:


  • 10-12 years with a digital marketing background – exposure to martech, data partnerships is a plus.
  • Strategy experience related to consulting, measurement projects (MMM), digital analytics preferred
  • Strong credentials in marketing fundamentals
  • Exposure to multiple categories preferred - CPG, D2C, Retail, Auto
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. 
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

About India:
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
 At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.


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