Senior Digital/Social Specialist

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

As a member of our diverse, International Digital Communications Team, you'll be at the forefront of our enterprise-level digital strategy and deployment. If you're passionate about creating innovative and impactful corporate content that builds brand reputation, we’d love for you to join us. In this role, you’ll play a key part in shaping our digital communications by delivering cutting-edge content that strengthens our online presence and drives engagement.

The Sr. Digital Communications Specialist – with special focus on copywriting, creative and Generative AI Technologies -  reports to the Sr. Manager Digital Communications and works internationally. The position will be based Mumbai, India, and will be defined as Remote.

Responsibilities may include the following and other duties may be assigned:

Copywriting and Content Creation:

• produce innovative and impactful corporate content that builds brand reputation ( text, story, image, video, podcast, etc.) for various channels and different target groups with a focus on healthcare leaders and general public.
• support Digital in-market campaigns through crafting compelling copy that aligns with the brand voice and messaging.
• Include SEO concepts into content development for the Corporate sections of our websites.
• Work with design teams and/or external vendors to develop creative assets and/or templates, including graphics, videos, and infographics, to support digital marketing campaigns as well regular editorial calendar activities.

Generative AI Integration:

• Leverage Generative AI (GenAI) technologies to enhance and facilitate content creation processes.
• Assess opportunities of AI-driven tools to create personalized and engaging content for various digital channels.
• Analyze the performance of AI-generated content and optimize strategies based on insights and data.
• Lead skillbuilding activities for GenAI in team, including advantages and challenges of platforms.

Digital channels & content management:

• in cooperation with the Regional Digital Communications Leads within your team, for priority countries (focus on Asia) publish to and update content on our flagships, the country websites, through the Content Management System (CMS), as well as publish to relevant Social Media channels through the Social Media Management System (SMMS).
• Support the development/adaptation and execution of Brand & Reputation building Digital paid campaigns.

Other

• Opportunity to participate in International projects and initiatives which you’ll be assigned to by the Sr. Manager Digital Communications.

Required Knowledge and Experience:

• Excellent written and verbal communication skills, English native speaker
• Proven experience in digital communications, passion for copywriting and creative content development, high affinity for storytelling
• Experience with AI-driven content creation tools and platforms.
• Knowledge of SEO best practices and digital marketing strategies.
• Familiarity with social media management and digital advertising.
• enjoys working in a multicultural environment, is team player and willing to build international connections.
• Bachelor or master’s degree in marketing, communications, business or relevant. Minimum 5 years digital communications responsibilities.
• excellent project management and self-organization skills. Proficient in MS Office Programs.
• Interested in technical and medical topics and the creation of content for these topics.

“Nice to have”

for this role are: experience with Adobe Creative Cloud; being familiar with an international, complex working environment (matrix organization).

Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
 

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people. 
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here