Senior Digital Marketing Specialist

SOCRadar is well positioned for continued success with a focus on innovation, global expansion, and feature-rich multifunctionality. Our mission is to enable the organizations to get proactive against evolving cyber threats. Enterprises around the world are increasingly selecting SOCRadar to get proactive security by understanding their attack surface and gaining automation-enabled visibility into surface, deep, and dark web. SOCRadar users leverage our expertise and investment in scalable, innovative Extended Threat Intelligence (XTI) solution to protect their most valuable assets: brand reputation, employees, customers and overall business operations.

We are seeking a highly skilled Sr. Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing effective SEO strategies and content marketing initiatives that drive organic traffic, improve search engine rankings, and enhance overall brand presence. This role requires a blend of analytical skills, creativity, and a deep understanding of digital marketing trends.

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive traffic to the website.
• Conduct keyword research, on-page optimization, and technical SEO audits to identify opportunities for improvement.
• Create, edit, and manage high-quality content across various platforms, including blogs, social media, landing pages, and email newsletters.
• Collaborate with cross-functional teams to ensure content aligns with overall marketing goals and brand messaging.
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs, providing actionable insights and recommendations.

• Monitor crawling/indexing and identify and resolve arising issues.

• Document SEO KPIs and report them to stakeholders.
• Promote best practices in technical SEO by evaluating and collaborating with internal teams based on feedback.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure compliance and effectiveness.
• Develop and manage a content calendar to ensure timely delivery of content and campaigns.
• Optimize existing content for SEO and user engagement, including updating old blog posts and web pages.
• Build and maintain relationships with influencers and industry partners to enhance content reach and authority.
• Prepare regular reports on website traffic, SEO performance, content effectiveness, and overall marketing metrics.
• Develop social media strategies and plans to increase engagement, presence, following, and influence on major platforms.
• Leverage your visual design skills to create rich content and collaborate closely with the graphics team.

• Minimum 4+ years of experience in digital marketing
• Strong understanding of SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, Moz, SEMrush).
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Experience with content management systems (CMS) such as WordPress, and HubSpot is plus.

• Experience working with backend SEO elements like .htaccess, robots.txt, meta tags, CWV to optimize website performance.
• Strong understanding of technical SEO (sitemaps, crawl budget, canonicalization, Schema.org, 301 redirects, etc.).

• Familiarity with HTML, CSS, and basic web development principles is a plus.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong project management skills and the ability to prioritize tasks effectively.

• Competitive salary and benefits.
• Flexible working hours and remote working opportunities.
• Continuous learning and development opportunities.
• Dynamic and innovative work environment.