الوصف الوظيفي
We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to develop, implement, and manage our online marketing strategies. The ideal candidate will have a proven track record in driving digital campaigns across various channels, including SEO, SEM, social media, and email marketing, with a focus on generating leads and driving growth in our target markets.About Salt TechnologiesSalt Technologies is a leading Indian software development company specializing in Web Development, UI/UX Design, Custom Software Development, DevOps, Digital Transformations, and Software Testing. We deliver high-quality, custom software solutions for businesses of all sizes, focusing on collaboration and clear communication to meet our clients' unique needs and requirements.Our team of experienced and skilled developers uses agile methodologies to ensure timely and budget-friendly delivery of solutions. We provide a comprehensive range of services, including web and mobile application development, custom software development, support and maintenance, as well as consulting and guidance to help businesses make informed technology decisions.At Salt Technologies, we are passionate about creating innovative and effective solutions that drive results for our clients. Join us and be a part of a team that values excellence and innovation in software development & digital marketing.Key Responsibilities Digital Strategy Development: Design and implement comprehensive digital marketing strategies to achieve business goals. SEO & SEM Optimization: Plan and execute all digital marketing activities, including SEO, SEM, and PPC campaigns to drive traffic and conversions. Content Marketing: Collaborate with content creators to produce SEO-friendly content, blogs, and social media posts to enhance brand visibility. Social Media Management: Develop and manage social media strategies across platforms (LinkedIn, Facebook, Instagram, etc.) to grow our online presence. Analytics & Reporting: Monitor and analyze key metrics from Google Analytics, AdWords, and other tools to track performance and optimize campaigns. Email Marketing & Automation: Plan and execute email marketing campaigns to engage audiences and nurture leads. Lead Generation & Nurturing: Develop targeted digital campaigns to generate leads and nurture them through the sales funnel. Market Trends & Competitor Analysis: Stay updated on the latest digital marketing trends and analyze competitor strategies to identify opportunities.
