Overview
The Customer Marketing team develops the channel strategy across the buyer’s journey to enable execution of campaigns against key objectives and business goals. Labcorp is seeking a Senior Customer Marketing Manager for the Oncology and Surgpath business. The Customer Marketer will drive campaigns across the buyer’s journey with the for Labcorp’s Precision Oncology business for BioPharma audience. This key role will serve as the audience and channel expert, maximizing reach into the target audience to deliver on campaign targets. The successful candidate will focus on orchestrating the execution of our global integrated marketing programs, assist in directing our agency relationship, and ensure our sales teams are enabled with the right tools to effectively leverage our marketing programs.
Roles and Responsibilities:
· Design, execute and optimize campaign plans that deliver on business objectives and ensure reach into target audience, and continued nurture and qualification of leads. Key responsibilities include:
o Orchestrate delivery of campaign plans to ensure alignment with marketing plan
o Manage campaign and annual marketing plan calendar & timelines
o Lead tactic sequencing and prioritization, project management
o Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)
o Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership’s strategic priorities
o Aggregate and analyze campaign performance data and report on key performance indicators (KPIs) and insights to drive optimization and maximize campaign effectiveness
· Manage third party vendors or in-house channel partners to execute on campaign plan, asset development and delivery
· Collaborate with the Product Management and Product Marketing team to understand business goals and strategies, market sizing and product positioning.
· Lead recurring meeting cadence with Product Marketing and other key stakeholders to ensure timely and on-target execution of campaigns
· Work across organizational structures, within and beyond the marketing team, partnering with Sales, Medical Affairs, Science and operations to enable on-time and on—target delivery
· Apply journey-development strategies in partnership with Product Management, Product Marketing, Science and Technology, Medical Affairs and Clinical Directors to target the right message to the right person at the right time
· Enable delivery of the brand experience, voice, and visuals across all marketing channels
Requirements:
· 10+ years Marketing experience mandatory within healthcare / pharma industry
· Experience in biopharmaceutical segment is desired
· Bachelor’s degree in science.
· Proven results with marketing program strategy, planning, development, and implementation through multi-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.)
In depth knowledge of account-based marketing (ABM)
Deep expertise in channel strategy
Robust understanding of the target audience and the customer journey to enable strategic campaign design
Deep expertise in marketing automation, especially Eloqua, and working knowledge of customer relationship manager (CRM) databases are a must.
· Strong understanding of the digital marketing technology landscape and best practices desirable
· Strong communication, copywriting and editing skills needed
· Proven results with marketing program strategy, planning, development, and implementation through omni-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.) In depth knowledge of account-based marketing (ABM), deep expertise in channel strategy and robust understanding of the target audience and the customer journey to enable strategic campaign design. Deep expertise in marketing automation a must.
· Highly organized with strong project management and data analysis skills
· Effective communicator
· Able to work through a highly matrixed organization
· Open to working across time zones
Labcorp is proud to be an Equal Opportunity Employer:
As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic.
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