Senior Business Director - Digital

Description Senior Director - Digital Planning
EssenceMediacom, Gurgaon
Overview of job
Digital media planning among the brands that are market leaders and have cult like following among its fanbase.
Person should have a good understanding on the digital media and sound knowledge of the performance media – search, social, affiliates and all the comes with it. 
Reporting of the role - General Manager

3 best things about the job: 

• Working on cutting edge first of its kind solutions to answer brand challenges across multiple categories
• Evangelize Tech innovations to build preference for Airtel
• Being first to test new concept and then scale

In three months:

• Understand Airtel business and dynamics across various categories.
• Build a good working relationship with all stakeholders
• Work with all constituents of digital brand eco-system under one single roof
• Introduce digital channels across media

In six months:

• Should be able to contribute toward strategic approach on Airtel
• Understanding Integrated media solutions and strategy for then client
• Learn about effectively pitching 360 digital products to clients
• Work with a diverse team of media buyers and planners across 360-degree media and beyond
• Emerged as a coveted champion and go-to person on digital marketing solutions

 In twelve months:

•  Lead the annual planning process for the client
• Device and converse on various measurement techniques / metrics across touchpoints based on client objectives
• Win awards in both internal and external forums like FOMA, Cannes, Smarties, Emvies, Abbys etc.
• Ability to drive agency KPIs balanced with client KPIs

 Responsibilities:

• Understand client objectives, category/competitive trends for various product categories
• Develop strategic thinking on the brand and ability to manage large teams from strategizing to delivery and client engagement
• Supervise and lead annual operating principles and reviews with the client
• Push planning thinking by utilizing EM research, systems and tools
• Search and apply/reapply regional and global learnings and best practices
• Drive tech lead innovations for the brand
• Knowledge sharing and thought leadership

What you will need: 

• Should have a point of view on the evolving digital landscape. Abreast with the latest technology that will affect digital advertising and should be able to translate it for Airtel
• Abreast with the latest technology that will affect digital advertising
• Understanding of digital landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) – Preferred
• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies – Preferred
• Worked closely with publisher partners to elevate industry standards in-line with client needs.
• Exposure to affiliate and programmatic technologies
• Passion to learn and unlearn and constantly push boundaries to improve
• Excellent written and oral communication skills combined with outstanding presentation skills
• Intermediate to advanced analytical skills, specifically relating measurement plan and learning agenda– Preferred
• Strong interpersonal and communication skills, People managing skills
• Problem-solving skills
• 10+ years of relevant experience

More about EssenceMediacom:

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.