Description
Overview of job EssenceMediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Business Director. A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant. An innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques. Reporting of the role This role reports to North Head of EssenceMediacom 3 best things about the job:
Scope to work in a horizontally integrated structure.
In addition to traditional media, exposure to new age media, mobile, data and digital mandate, OOH etc.
Scope to work on various target segments.
Measures of success –
In three months, you would have:
Gain client-confidence with sheer display of category, media and SOP understanding
Bond with internal team with an ability to integrate across functions within and outside Mediacom and GroupM.
In six months, you would have:
Involve in strategic planning.
Create a 360 planning approach for new campaign
Ability to draw insights through data mining and articulate strategy
Ability to converse with internal and external audience across paid-owned and earned media
Eye for details and accuracy in all submissions
In 12 months, you would have:
Converse on measurement metrics across touchpoint based on campaign objectives
Win awards in both internal and external forums like FOM, Cannes, Smarties, RAMAI, etc.
Responsibilities of the role:
To Manage all aspects of a client’s media campaigns across brands and across media
To supervise and design media plans using appropriate media tools
To create culture of innovation and have all contribute to creative media solutions
To proactively provide inputs/ directions to client and be responsive for client needs
To initiate and drive quality analysis and cross-category case studies
Facilitate development of team members through on –the-job coaching and initiate developmental training
To ensure smooth team functioning and timely resolution of team conflicts
What you will need:
Minimum 12 years’ experience in the similar role
Acute inquisitiveness and understanding of an entrepreneur’s mindset
