Drive Repeat purchase through activation of relevant customer segments.
Development of Offer Management Engine and using intelligence to map customer profiles
Identifying customer insights and use them to design and drive marketing campaigns, product launch, store openings and promotional events.
Brand/Store/Regional Activation through common promotional touch points and identifying special days throughout the year for planning campaigns.
Development and driving adoption of reporting framework for performance marketing
Coordinating with various departments to develop and execute campaigns for driving engagement among existing customers
Ensuring data driven decision making for marketing campaigns and events.
YOUR TALENT
Qualifications and Functional Competencies
Bachelor's Degree in Technology B.Tech
3+ years’ experience in eCommerce/Retail industry.
Prior experience in CRM tools like Emarsys and CleverTap would be required.
Proven analytical prowess in solving business problems using advanced Excel and basic SQL queries.
Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
Excellent problem-solving, communication, and interpersonal skills.
Ability to work in a fast-paced environment and meet deadlines.
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
