What success looks like in this role:
We are seeking a highly skilled and dynamic professional to join our Global Digital Marketing team as the SeniorAssociate of Paid Social Media. In this critical role, you will be driving Unisys' digital marketing success by managing, optimizing, and expanding our social media campaigns. This role requires a data-driven mindset, strong creativity, and an in-depth understanding of LinkedIn and Meta (Facebook and Instagram) advertising platforms. The successful candidate will work closely with cross-functional teams to align social strategies with business objectivesand elevate our online presence and engagement.
Responsibilities:
Plan, execute, and optimize paid social media campaigns across LinkedIn, Facebook, and Instagram.
Regularly monitor budget pacing, provide recommendations for reallocation, and ensure that campaigns are delivered within set financial targets.
Develop A/B testing, and retargeting strategies to enhance ad performance and engagement metrics.
Collaborate with creative teams and agency partners to develop compelling ad copy and visuals.
Monitor campaign performance and KPIs, including ROI, CTR, and conversion rates.
Generate actionable insights through in-depth analysis of campaign data and create regular performance reports.
Utilize analytics tools like Google Analytics, social media insights, and ad platform dashboards.
Partner with the Sr. Managerof Paid Media to develop and refine paid social media strategies that align with Unisys’ overall marketing goals.
Identify opportunities to expand executive social, associate advocacy, and innovate paid social efforts.
Work closely with content creators, designers, and copywriters to ensure campaigns are cohesive and on-brand.
Coordinate with other digital marketing channels (e.g., SEO, SEM, email) for an integrated approach.
Stay current with updates and best practices for LinkedIn and Meta advertising platforms.
Experiment with new ad formats and targeting features to maximize campaign effectiveness.
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You will be successful in this role if you have:
Bachelor’s degree in Marketing, Communications, or a related field.
5+ years of hands-on experience managing paid social media campaigns.
Proficiency with LinkedIn Campaign Manager and Meta Ads Manager.
Strong analytical skills with experience in tools like Google Analytics and Excel.
Excellent verbal and written communication skills.
Proven ability to manage multiple campaigns simultaneously and meet deadlines.
Experience in B2B marketing is a plus.
Certification in paid social media or digital marketing is preferred.
Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, blood type, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.
This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at GlobalRecruiting@unisys.com or alternatively Toll Free: 888-560-1782 (Prompt 4). US job seekers can find more information about Unisys’ EEO commitment here.