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Senior Analyst - Digital Marketing Analytics
Roche India – Roche Services & Solutions
Chennai or Hyderabad
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.
That’s what makes us Roche.
Roche has established the Global Analytics and Technology Center of Excellence (GATE) at Chennai to drive analytics & technology-driven solutions by partnering with Roche affiliates across the globe.
Your Opportunity
You will collaborate with stakeholders and business partners to define and validate metrics aimed at assessing the effectiveness of digital experiences. This includes analyzing metrics related to website performance, engagement levels, and the outcomes of email campaigns
You are responsible to offer ad hoc reporting, insights, and strategic recommendations to business partners, focusing on website performance, engagement, and email campaign effectiveness
The role involves a strong emphasis on analytics to derive actionable insights and optimize digital marketing strategies
Analyze customer, marketing and web behavioral data to derive actionable insights. Design dashboards, data visualizations, and reports to assess campaign and website performance
Recommend & implement improvements, conducting A/B testing for enhanced user experience based on web traffic data and email campaign analytics
Cultivate strong relationships with key stakeholders, actively sought for collaboration in areas of analytics expertise
Provide training & mentorship in domain expertise to team members, business partners, and stakeholders
Who you are
You holds a bachelor’s degree (computer science, engineering, or other technical fields) with 4+ years of experience in digital marketing analytics, particularly in life sciences or healthcare
You have hands-on proficiency with web analytics platforms like Google Analytics and Adobe Analytics. You are familiar with analytics tools, including Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google Optimise
You have knowledge in attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, and reporting tools.
You have experience in advanced SQL and database topics, such as query optimization and performance tuning and strong proficiency in Microsoft Excel/Google Sheets for data analysis
You demonstrates excellent problem-solving skills with a keen eye for quality and accuracy in analytics and effective communication skills for engaging with Senior Leadership
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche is an Equal Opportunity Employer.