A passion for digging into websites and searching problems of unknown
origin to identify root causes and specify the techniques, tools, or teams
required to solve them.
● The ability to blend, synthesize and interpret data from multiple sources such
as crawls, log files, search consoles, analytics, and internal databases to
make recommendations for optimization and technical adjustments.
● A solid foundation of SEO principles from semantics and search intent to
SERP features and link equity.
● A deep understanding of technical SEO factors for large sites: architecture,
canonicalization and redirects, internal linking, markup and schema,
dynamic/asynchronous content, UI/UX, and performance.
● Confident and can communicate well with a combination of humility and
eagerness to collaborate