Job Title - S&C Global Network - AI - CDP - Marketing Analytics - Manager
Management Level: 7-Manager
Location: Bengaluru, BDC7C
Must-have skills: Web Analytics Tools
Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.
Job Summary:
This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.
Roles & Responsibilities:
Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.
Professional & Technical Skills:
- Relevant experience in the required domain.
- Strong analytical, problem-solving, and communication skills.
- Ability to work in a fast-paced, dynamic environment.
Technical Skills:
Must have:
- GA4/GA360, or/and Adobe Analytics/Customer Journey Analytics
- Google Tag Manager, and/or Adobe Launch/AEP Web SDK, and/or Tealium iQ and/or any Tag Manager Tool
- Tableau, and/or Power BI, and/or Looker, and/or any Visualization tools
- Advance level SQL
- Advance level JavaScript and jQuery
- Basic HTML
- Experience on debuggers like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc.
Good to have:
- AEP-RTCDP and/or Tealium and/or Segment and/or Lytics and/or any Customer Data Platform (CDPs)
- Adobe Target and/or Optimizely or any personalization or A/B testing tool
- Any Marketing destinations like Google Ads, DV360, Adobe Audience Manager, etc.
Soft Skills:
- Strong problem-solving skills
- Good team player
- Attention to details
- Effective communication skills
Additional Information:
- Opportunity to work on innovative projects.
- Career growth and leadership exposure.
WHAT’S IN IT FOR YOU?
As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods, and applications for digital marketing, web/mobile analytics, customer data platform, personalization and now GEN AI. From data to analytics and insights to actions, our forward-thinking consultants provide analytically informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.
What you would do in this role
An Analyst/Consultant/Manager for Web Analytics serves as the day-to-day marketing technology point of contact and helps our clients get measure value out of their investment into their digital assets by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.
Key Duties and Responsibilities:
- Be a platform expert in one or more leading Tag Management platforms. Deep developer level expertise on Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ.
- Developer level expertise for Visualization tools e.g. – Tableau, Power BI, Looker, etc. Dashboard development using any of these tools.
- Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry.
- Deep expert level knowledge of GA360/GA4, Adobe Analytics/Customer Journey Analytics. End-to end configuration of these tools for digital assets.
- Assess and audit the current state of a client’s marketing technology stack (MarTech) together with a solutions architect.
- Perform technical analysis & design for analytics-related initiatives. Define requirements for web or app digital analytics implementation/reporting dashboard.
- Conduct stakeholder interviews and gather business requirements.
- Translate business requirements into BRDs, technical specifications, tagging guide, data layer design documents, SDR.
- Coordinate with website developers for Analytics integration, datalayer implementation.
- Implement tags for websites/apps using tag managers inclusive of any custom implementations, custom JavaScript, web scraping, tag manager configuration from start to end.
- Diagnose and troubleshoot analytics implementation and platform configuration issues. Perform end-to-end QA testing for integrations.
- Manage ad pixels, third-party tags for digital campaigns.
- Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.
- Root cause analysis, creating actionable insights using Web Analytics Reporting tools or Visualization tools
- Work with/as the Solution Architect to strategize, architect, and document a scalable Web Analytics implementation (websites/apps), tailored to the client’s needs. Able to integrate multiple Martech tools.
- Ensure analytics are consistently implemented across digital properties.
- Provide hands-on support and platform training for our clients.
- Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.
- Project management expertise for sprint planning.
Who we are looking for?
- B Tech/M Tech from reputed engineering colleges
- Masters/M Tech in Computer Science
- At least 4+ years of relevant work experience of reporting and tag management across web/mobile analytics platforms inclusive of aspects like technical analysis, design and development
- At least 4+ years of relevant work experience in marketing, consulting, or analytics
- At least 5+ years of experience working in an agency environment
- Subject matter expert in any one multi-channel marketing hubs by Adobe Experience Platform, Google, Tealium.
- At least 1 years of dashboard development experience with visualization tools like – Tableau, Power BI, Looker, etc.
- Strong understanding of implementation of consent management platforms e.g. – Sourcepoint, OneTrust on digital assets
- Must have developer experience with tag management platforms like Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ. Certification in any one is must
- Must have developer and reporting experience with web analytics tools like Google Analytics or Adobe Analytics/Customer Journey Analytics inclusive of building custom reports. Certification in Adobe Analytics/Google Analytics is a must
- Experience in requirement gathering, solution design, tag implementation and audits, Martech tools integration
- Experience in defining measurement frameworks for websites/app, suggesting KPIs to track, driving strategy for customer engagement
- Business intelligence expertise for insights, actionable recommendations.
- Strong hands-on with advanced JavaScript and jQuery. Able to develop custom tags/scripts using tag managers
- Basic understanding of HTML is a must.
- Experience in Postman APIs is a plus.
- Strong experience in ETL, data aggregation and transformation using SQL is a must
- Experience debugging with browser developer tools like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc.
- Experience in mobile analytics implementations is a nice to have
- Experience with A/B testing tools is a plus. Good to have knowledge on personalization tools like Adobe Target, Optimizely
- Good to have knowledge on CDPs like AEP-RTCDP, Tealium, Segment, Lytics
- Good to have exposure to Gen AI
- Good to have knowledge of any marketing destinations like Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
- Proficient in Excel, MS word, PowerPoint, etc.
About Our Company | Accenture
Experience: 12-14Years
Educational Qualification: Any Degree
About Accenture
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.
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