Job Description
About this Job
The Retail industry relies on NielsenIQ for understanding emerging market trends for their growth strategy and NielsenIQ provides information services and products to our retailers, that helps them take strategic business decisions. Our data offers comprehensive and timely information on market shares and category performance, competitive sales volumes and insights into distribution, pricing, merchandising and promotion. By combining this detailed information with our professional consultative services, we offer valuable insights and expertise that helps our retailers and retailers improve their manufacturing, marketing and sales decisions.
This role is for Account Development Associate who will be responsible for generating revenue and managing relationship with Indian Retail Players.
Responsibilities
Client Development
- Individual seller responsible for accelerating organic growth in the retailer Vertical whilst delivering on revenue plans
- Own the commercial relationship with your clients, develop Joint Business Plans and a strong understanding of your clients’ business strategy, objectives and growth opportunities
- Devise a strategic approach with agile and flexible solutions that deliver value to our clients in a profitable way
- Responsible for developing relationship and generating revenue with large / medium sized Retailers manufacturers
- Develop a comprehensive understanding of their business and growth strategy by gathering intelligence through primary & secondary sources
- Engage with various client stakeholders to identify potential opportunities for various NIQ business lines
- Build deep connect within the client organization across various functions
- Effective at C-suite/senior level communications, influencing and presenting
Business Development
- Grow the revenue from assigned clients as well as develop New Retailer Clients by increasing width & depth of NIQ solutions by undertaking consultative selling
- Develop a winning sales pitch for retaining current business and find ways to develop additional business
- Launch and introduce new NIQ services to drive adoption among assigned clients
- Build a strong pipeline through regular engagement with various functional teams at the client’s end
- Work with relevant internal stakeholders like specialist sales team etc to build the pitches that are relevant for client’s business requirement
Relationship Management
- Own the Retailer client relationship and lead the engagement for the assigned accounts by having a strong understanding of their business priorities
- Foster relationships across various levels and within various functions of the client organization namely CMI, Sales, Marketing, Merchandising, Expansion, Strategy to identify opportunities for incremental product/solution sales
- Build account plan together with customer consulting leader to list the business objectives of each assigned client and identify NIQ solutions that can help them achieve these objectives
- Work with internal functions (A&I, GSC hub, customer service team, Data Science, Operations) to manage basic servicing for the assigned clients which do not have a consulting lead
Financial Management
- Achieve key financial metrics: revenue, profitability, and cash collection, as well as other related business development objectives
- Ensure proper pricing is applied according to company's policies and guidelines
- Understand the company’s financial guidelines such as forecast and pipeline management
- Use sales technology and digital tools (Power BI, Microsoft Dynamics, Sales Loft) for efficient working by recording prospects, forecast pipeline and convert sales
- Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets
About you
A proven commercial person, who can build and execute sales strategy and plan, and be accountable for end-to-end sales operations process i.e. prospecting, developing, proposal building, negotiating and closing sales. The person should be able to do accurate weekly or monthly sales forecast and effective pipeline management. A team player, who can collaborate with peers, and contribute to the thinking & strategy of senior management team at NielsenIQ
Qualifications
- Master’s degree or a Diploma in Marketing from reputed institute
- Minimum 12 -15 years’ experience in the Marketing, Business Development with either research or consulting agencies
- Prior working of experience with the FMCG industry would be an added advantage and a plus would be work experience in the Retailer Domain.
- Has knowledge of research techniques and methodology. Customized Research, or BASES experience would be a prerequisite.
- Has strong analytical skills and business commercial acumen
- Impressive oral & written communication skills for engaging with client stakeholders, NIQ internal stakeholders, external partners etc.
- Effective at C-suite/senior level communications, influencing and presenting
- Open to learning new digital tools for sales and marketing
Additional Information
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
