Program Manager

Company Description

Merkle | DWA is a global media and marketing agency that specializes in serving technology companies. With expertise in media, data analytics, and strategic marketing, we are passionate about engaging people through the art and science of marketing. With offices located in North America, EMEA, and Asia Pacific, we offer a wide range of services including programmatic media, marketing automation, account-based marketing, and content marketing consulting. Our clients include some of the world's leading technology companies.

Role Description

This is a full-time remote role for a Program Manager. As a Program Manager, you will be responsible for overseeing and managing the successful execution of marketing programs for our technology clients. This includes developing program strategies, coordinating project timelines, monitoring performance metrics, managing budgets, and ensuring that all deliverables meet client expectations. You will work closely with cross-functional teams, including media planners, analysts, and creative teams, to ensure the effective implementation of marketing programs.

Qualifications

• Strong project management skills, with the ability to manage multiple projects simultaneously
• Experience in developing and implementing marketing programs, preferably in the technology industry
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and clients
• Proficiency in data analysis and reporting, with the ability to draw actionable insights from performance metrics
• Knowledge of digital marketing channels and platforms, such as programmatic media, marketing automation, and content marketing
• Strong attention to detail and organizational skills
• Ability to work independently and remotely
• Bachelor's degree in Marketing, Business, or a related field
• Certifications in Google AdWords, Google Analytics, and other relevant platforms are a plus
• Expertise in trafficking on all or any of the following platforms: Paid Social, Paid SEM, and Programmatic (DV360 & DCM). Nevertheless, it is essential to fully understand each of these channels.
• Optimization and troubleshooting abilities are necessary.
• The individual must possess the ability to oversee meetings, communicate effectively, and lead presentations to the client.
• The candidate must possess the ability to generate reports and give valuable insights.
• The individual must be capable of overseeing, directing, and managing the Team in the delivery of all qualitative and quantitative deliverables. Should have experience leading atleast 5 members team.
• Media Planning Skills
• Planning/Invoicing platform knowledge like Salesforce/Prisma