Introduction Ready to re-imagine the product management role? At IBM, as a Senior Product Manager, you are responsible for the full lifecycle of an offering: from validating need to determining the business model and defining the solution requirements. Going beyond the traditional focus of timetables and budgets, you use your keen insights into what customers want in their own business plan – and work across disciplines to the best solutions to a problem. If being the CEO of your offering excites you, consider a Product Management career at IBM.
Your Role and Responsibilities As a Senior Product Manager, you help define product strategy, deliver business results through execution of that strategy, and manage the end-to-end lifecycle of the product. Other responsibilities include:
Gather market and client requirements to support design and validation of product and recommend differentiation strategy and value proposition. Demonstrate product capabilities and drive stakeholder validation (e.g., beta and sponsor user programs), analyzing feedback to identify and address gaps or opportunities. Lead translation of prioritized requirements to development plans for a differentiated offering. Evaluate digital readiness. Collaborate with development, operations, and design leaders to create offering releases and align offering design with business objectives. May help lead build/buy/partner decisions for offerings/features.
Maintain a deep understanding of market dynamics, help define routes to market, develop Go To Market (GTM) strategy, and execute launch readiness plan for an product or feature. Create messaging briefs to help generate marketing content. Confirm technical accuracy of marketing communications. Collaborate with sales, marketing, and channel on GTM and partner enablement plans. Contribute to learning programs and enablement assets.
Use internal and external sources to develop market Points of View (POV), using primary (e.g., customers, prospects) and secondary research to maintain a robust outside-in perspective on market requirements. Analyze research on competitive landscape and market influencers (e.g. capabilities, GTM strategies).
Collaborate with broader product team to prioritize roadmap deliverables. Discuss risks and trade-offs with development teams, and help manage on-schedule delivery.
Own key outcome metrics, including usage and user experience, market, sales and operational metrics.
Work with sales, design and product marketing to analyze metrics and product performance, gaps, and opportunities. Identify and address weaknesses or GTM execution issues. Monitor key deals and progression in sales pipeline. Drive win/loss data collection and analysis.
Analyze complex/new situations, anticipate potential problems and future trends, assess opportunities, impacts, and risks. Develop and implement solutions.
Required Technical and Professional Expertise
10+ years of experience in product management, technical product marketing, or related field
5+ years of product management experience with Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS) or Infrastructure-as-a-Service (IaaS) offerings
Experience driving high growth business, new product introduction with strong focus on establishing credibility in the market
Knowledge of the cloud infrastructure market segment – technologies, best practices, vendors, and competitive landscape
Hands-on, data-driven approach, and an ability to work concurrently on several projects
Cross-functional leadership experience across development, operations, design, support, sales, product marketing, marketing, and partners
Experience with creating presentations and presenting to internal teams, clients, and executives
Preferred Technical and Professional Expertise
Knowledge of VMware technologies
Knowledge of VMware-powered SaaS or IaaS platforms, or knowledge of AWS or Azure IaaS platforms
Master’s degree in business or related field preferred
