JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES (In terms of weightages):
Achieve brand MS , Sales and Division Margins to build enduring and profitable brands for
Abbott
Responsible for launching and managing brands in any of the identified therapeutic segments
New product evaluation in the therapy area
Thought leader in the therapy area and have the ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
Formulation and execution of marketing strategy Communication strategy for the customers: doctors, consumers Long range plan for the brands
Cross-functional interaction with Finance, Supply chain for brand objectives
Close coordination with Medical for Medico Marketing as well as clinical areas related to
Psychiatry
Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin on brands handled
Education
Qualification:
Science graduate, MBA Marketing from a reputed institute preferable.
KEY COMPETENCIES REQUIREMENTS: Managerial:
- Analytical
- Strategic
- Creative
Behavioral:
• Adaptability, Collaboration
• Learning drive
• High energy and Drive for results
Achievement as per plan for the goals :
• Sales
• Market share, Prescription Share
• Division margin
The base pay for this position is
In specific locations, the pay range may vary from the range posted.