Product Manager – SPM - Mumbai, India
Life Unlimited.
At Smith+Nephew, we design and manufacture technology that takes the limits off living! The Product Manager Devices & Implements marketing strategies and plans effectively. Product Manager is responsible for developing and implementing marketing plan, to achieve business plan objectives.
What will you be doing?
The product manager conducts investigative research to assess brand image, market share and growth opportunities. Manages advertising, launch and promotional activities and brand development of product assigned. Monitors sales performance and effectiveness of marketing activities and alignment with the global marketing team to customize strategy as per local needs.
Responsibilities:
Prepare and implement product specific marketing plan and activities based on franchise and company directions and objectives in line with the company's strategic plan
Develop innovative ideas to support sales initiatives
Work with sales management to convert marketing plans into sales plans
Sell marketing plans to sales team and ensure that necessary resources (promotional material, instruments, stocks), are available
Track progress of plans and their impact on business and implement corrective actions in consultation with sales/franchise/account managers
Provide relevant information to sales and support departments which contribute to effective internal business processes
Develop annual product sales forecast in consultation with sales and logistics teams, based on procedures, strategies and company objectives
Achieve forecast accuracy through close liaison with sales teams, regular review of sales trends, issues, and monitoring of market place activity and by actively seeking input from sales team
Forecast and manage expenses for product portfolio
Ensure spending is consistent with achievement of business results and adjust where necessary
Manage company investment in resources and equipment
Develop sales support materials on technical product information, cost benefit analysis and other areas relevant to product promotion
Act as the contact point for sales team on all technical issues and product complaints
Challenge sales team towards higher sales performance through innovative and rewarding contests
Support the delivery of professional education events
Help coordinate and support professional society meetings and conferences where Smith & Nephew presence is strategically important
Plan and execute marketing programs, advertising campaigns and promotion programs in line with the compliance policy
Establish project timeline, estimate budget and monitor spending, co-ordinate with internal & external parties to ensure timely execution of plan
Identify and develop strong relationship with opinion leaders;
Track customers’ preferences, buying motives (economic, technical) and new technologies to understand customers needs
Develop an understanding of market size, structure, dynamics and market drivers through intensive customer contact
What will you need to be successful?
Successful candidates would need the following:
Education: Graduate/MBA Preferred .
Minimum 4-8 years of experience in Medical Device / Pharma Market.
Thorough knowledge of Surgical Disposable / Equipment
Technical Knowledge of Surgical products
Knowledge of Healthcare compliance & FCPA
Needs to have Enthusiastic, Untiring, Positive attitude. Long-term Orientation, Team Management & Collaboration.
Good interpersonal and communication skills
Self-Driven and result oriented approach
Good communication & presentation skills
Travel Requirements: 50–75%
You. Unlimited.
We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.
Inclusion, Diversity and Equity- Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/ ).
Your Future: Medical coverage + Policy exclusions and insurance non-medical limit.
Work/Life Balance: Flexible Personal/Vacation Time Off, Privilege Leave, Floater Leave.
Your Wellbeing: Parents / Parents in Law’s Insurance, Employee Assistance Program, Parental Leave.
Flexibility: Hybrid Work Model (For most professional roles)
Training: Hands-On, Team-Customized, Mentorship
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#LI-BM1
Stay connected and receive alerts for jobs like this by joining ourtalent community.
We're more than just a company - we're a community! Follow us on LinkedIn to see how we support and empower our employees and patients every day.
Check ourGlassdoor page for a glimpse behind the scenes and a sneak peek into You. Unlimited., life, culture, and benefits at S+N.
Explore our new website and learn more about our mission, our team, and the opportunities we offer.