Payor Marketing & Strategy Lead, Vaccines

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Purpose:

• The Payer Marketing & Strategy lead is is responsible for securing patient access across all payer channels including Private insurance plans, ER accounts, SR accounts & UIP. The purpose of Payer Marketing & Strategy is to provide overarching direction and leadership for payer strategy inclusive of product positioning in Key accounts, pricing strategy, financial plan, appropriate resourcing, internal Senior Leadership alignment and external payer, procurement and KOL management.
• Payer Marketing & Strategy is required to thoroughly comprehend the current and future state of the Indian Vaccines market access environment through mastery of the evolving healthcare landscape and the market access channels. This includes analyzing market trends and government regulations, identifying payer channel impact and insights, and proactively defining and recommending strategies that yield profitable, broad market access in a highly dynamic market. In addition, Payer Marketing & Strategy has responsibility for effectively collaborating with internal and external stakeholders to drive market leading access strategies ensuring access to all populations suffering from dengue. Stakeholders include Senior Executive Leadership, Brand Teams, KAM Teams, Field Sales, Finance, HEOR, Medical, agency partners, and within the regional and VBU Market Access matrix.
• Most importantly, Payer Marketing & Strategy’s positive leadership and productive influence across the enterprise ensures the effective transfer of market access expertise, leverages relationships, data, analytics, and strategic mind-set in all aspects of optimizing the strategies of the business. Payer Marketer will be a key contributor in business planning and performance discussions and exhibit a high level of financial acumen.

• Provide overarching leadership and direction for Payer strategy inclusive of Pricing, Access Value Proposition, financial Plan/MRP/LRF and resource investment.
• Key contributor to overall brand strategies.
• Lead lifecycle recommendations identifying opportunities for alternative access, pricing and distribution models.
• Encompass a “One TAKEDA” mindset and perspective in all strategies.

• Influence and persuade across multiple internal stakeholders
• Serve as primary point of contact for brand teams and rest of India Public Market BU
• Infuse Takeda Ways of Working in day-to-day leadership and management of the business.
• Coach effectively and efficiently to create high-performing teams and elevate team’s Payer marketing skills and knowledge.

• Lead Market Access portion of the yearly financial planning process, MRP & LRF.
• Ensure impacts of decisions (such as government accounts pricing) are considered vs other channels and incorporated, as needed.

• Utilize research and insights to scenario plan, segment stakeholders, innovate, optimize investment, and formulate the channel access and pricing strategies across a diverse set of stakeholders, landscapes and at different points in product life cycles.
• Formulate and adjust various channel business plans and actions to achieve business objectives and goals, including financial, constituents and market results based on objective approach through analysis and segmentation of opportunities to achieve strategic access objectives for formulary penetration.
• Establish close external and internal bridges to incorporate current and future product positioning and pricing into a comprehensive long-term view of access across channels.
• Participate with internal and external stakeholders to inform/influence product access.

• Effectively lead the transference of Channel knowledge throughout the organization (e.g. Brand Teams, Payer Marketing) to enable optimum access.
• Create customer connections in collaboration with KAM Teams to influence their POV and to create synergy with Takeda position on future view and approaches to the market.
• Work effectively with multiple cross-functional stakeholders including HEOR, Medical, Brand, Patient Services, Finance, Trade, Account Management teams, and Strategy to assimilate leading insights to ensure successfully incorporate planning, positioning and strategy.
• Ensuring coordination with ISEA & GEM stakeholders on MRP, LRF and other business processes

• Strong vaccines operational experience
• Vaccines Launch Experience
• Cross-functional collaboration
• Strong project management
• Clear and concise communication skills

• Credible/Authentic presence
• Clarity of Vision
• Influencing others
• Strategic/Critical thinking
• Decision-making & sound judgement

Communication/Presentation Skills

• Relationship-building & Engagement
• Integrity, honesty, perseverance, fairness

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:

SKILLS And COMPETENCIES

• Bachelor’s Degree, MBA or equivalent degree will be plus
• Candidate should ideally have 10+ years of experience in Marketing/Market Access/Patient access/key account Management in India; Sales experience will be an added advantage
• Candidate with experience in launching new innovative products will be an added advantage