National Customer Marketing Manager

JOB DESCRIPTION:

JOB SUMMARY

Sales Strategy and planning , Sales distribution plan for NPI. Control and accounting of Budgets. Co-create the JBP/CBP planning for top accounts.

CORE JOB RESPONSIBILITIES

• Develop winning strategies at point of purchase for ANI brands 
  • Retail Environment strategy for MT, Ecommerce & CSD by RE type
  • Merchandiser operations management
  • ISR management
  • Nutrition Advisor and 3P management
  • Shopper In sighting and engagement
  • Category management

• Control and accounting of Budgets for Modern Trade, ecommerce & CSD

• Monthly / quarterly /annual spends forecast accuracy
• ROI evaluation at activity level Pre- & Post activity

• Co-create the JBP/CBP planning for top accounts along with Key accounts team

• Sales Strategy and Planning: Route to market strategy, Defining productivity KPIs for the Trade BU, Sales distribution plan for NPI

MINIMUM QUALIFICATIONS

Minimum Education

Post Graduate

Education Level

Major/Field of Study

Post Graduate

Sales/ Marketing

MINIMUM WORK EXPERIENCE

Experience

Experience Details

Minimum 6-7 years of relevant experience.

• Minimum of 8-9 years’ experience in a reputed FMCG Company in the Sales / Marketing function with at least 2-3 years’ experience in handling key accounts
• Extensive knowledge of marketing and brand plans
• Good grasp of distribution and logistics management
• Understanding of financial and legal regulations

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Sales ForceDIVISION:ANI International NutritionLOCATION:India : RemoteADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 75 % of the TimeMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)