We are seeking an experienced marketing professional who thrives in a dynamic, fast-paced environment, and has a passion for diving deep into the customer lifecycle; driving strategy, execution, and post event analysis of events.
The Marketing Specialist will develop bar-raising content; drive the strategy and execution of campaigns; and dive deep into post campaign analysis to ensure all activities are delivering against predefined targets. This role will collaborate with stakeholders from across business units and will be responsible for driving campaign metrics.
The ideal candidate will be a self-starter who is energized by a fast-paced and highly entrepreneurial environment. She/he will be comfortable working in an environment with minimal supervision, and across multiple functions to drive consensus among stakeholders across various teams. Keys to success will be the ability to utilize customer insight and data to develop marketing programs, own topical and high-value events for the categories and design high engagement campaigns. The candidate will be comfortable in analyzing data, gathering actionable conclusions and delivering stretch results in a fast-paced environment.
Key job responsibilities
- Creating and executing an end-to-end demand generation strategy. This includes outreach to existing sellers.
- Working closely with senior stakeholders to develop and drive the on-site strategy
- Building and maintaining stakeholder relationships across regional and global stakeholders
- Own all key traffic drivers; and own creation of marketing programs, and multiple key traffic drivers, to acquire new customers.
- Conceptualize, design and execute onsite, online and offline marketing initiatives to extend awareness
- Develop, test, and execute multi-channel marketing plans to drive customer acquisition
- Conduct in-depth analyses to determine marketing effectiveness and continuously improve efficiency
- Understand and use merchandising and customer-facing metrics to guide decision making.
- Meet business goals while ensuring a top-notch customer experience
- Own projects with considerable scope and/or complexity with significant impact on customer experience
- Learn and be curious and stay on top of key trends
- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing role
- Knowledge of analytic tools
- Prior experience in handling online store/marketing channels
- Excellent written and verbal communication skills
- Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
- Experience using integrated campaigns to solve brand/business challenges
- Experience in e-commerce, retail or advertising
- Prior expertise in developing content and copy
- Prior expertise in handling on-site merchandising tools
- Relevant experience in retail, marketing or communications
- MBA is a plus
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