الوصف الوظيفي
We are Progress (Nasdaq: PRGS), the trusted provider of software that enables our customers to develop, deploy, and manage responsible, AI-powered applications and experiences with agility and ease. We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Marketing Operations – Senior Technical Architect in Bengaluru and help us do what we do best: propelling business forward. This is a hybrid role, with in-office attendance expected for 2-3 days a week. As a Senior Technical Architect, you have a deep understanding of marketing technology and a desire to improve efficiency and customer experience. You’ll work closely with sales operations, demand generation, field marketing, and the business intelligence team to support a high-performance demand generation engine. This role is focused on designing, implementing, and maintaining services that are critical to our marketing automation system and lead generation processes. In this role, you will: Maintain our marketing technology stack (Eloqua, GotoWebinar, Zapier, Drift, etc.) and the sync to our CRM (Salesforce)Manage lead flow processing including scoring and distribution methodology to ensure quality leads are passed to sales for qualification and for increasing efficiencies and conversion ratesContribute to consistent global process for the management of all leads for the organizationStay up-to-date with industry trends and best practices in marketing automation. Make recommendations to stakeholders on best practices for improvement. Introduce new technologies and educate others on new concepts/current processes and systems.Develop and scale repeatable business processes to continuously improve operational efficiency, effectiveness, and visibility into the data.Partner with Demand Gen and Field Marketing teams to monitor and improve lead management processes; ability to offer insights and recommendations for improvement and implement those changes.Enhance, test, and monitor the integration between Eloqua and Salesforce for data quality & lead processingWork with data analysts and BI to establish processes to monitor lead flow and communicate trends to Marketing leadership and SalesDevelop comprehensive business process models, use cases, and system specifications to support solution design and development. Identify and quantify the business impact of these viable solutions and make appropriate recommendations to the business.Monitor and maintain the quality of marketing data including compliance with CAN SPAM, GDPR and related regulatory requirements.Your background: 3+ years’ experience in Marketing Operations or a similar positionExperience with Eloqua or similar platform administration preferredExperience with Salesforce CRM in an operational capacityExperience collaborating with IT infrastructure groups in past positions preferredExcellent organizational, communication skills, and project management skillsExperience in providing innovative solutions to key business challengesStrong technical skills to maintain integrations within the Martech stackProficient in requirements gathering and analysis techniques, with the ability to translate business needs into actionable system requirements If this sounds like you and fits your experience and career goals, we’d be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy: Compensation Competitive remuneration packageEmployee Stock Purchase Plan EnrollmentVacation, Family, and Health 30 days of earned leaveAn extra day off for your birthdayVarious other leaves like marriage leave, casual leave, maternity, and paternity leavePremium Group Medical Insurance for employees and five dependents, personal accident insurance coverage, life insurance coverageProfessional development reimbursement Interest subsidy on loans - either vehicle or personal loans Apply now! #LI-SR1#LI-Hybrid
