Marketing Manager (Offline)

Location: Mumbai ( Santacruz )
Role: Marketing Manager - Offline Marketing

Experience:  5 to 10 Years ( He/she can be from FMCG, pharma, footwear, fashion (Kids and women), salons, cosmetics, and other retail brands ) 

1. Experience in BTL marketing like tie-up, running campaigns, and local branding.
2. Experience in CRM (loyalty), customer experience, customer life cycles, and customer relationships.
3. Footfall, customer repeat, marketing ROI, and sales KPI drive.
4. Brand recall, brand visibility, and brand loyalty.
5. Visual merchandise, Category drive, and new product development.
6. Marketing budget planning, execution, and ROI of the same.

Reports to COO