About the Role:
An exciting opportunity awaits a dynamic and driven Marketing Manager for India to lead our marketing strategy, planning, and execution across this key region. In this highly visible role within this enterprise software organization, you will partner with the APAC Head of Marketing, global marketing leads, and regional teams to achieve ambitious growth targets. If you’re ready to bring bold ideas, a collaborative spirit, and a growth mindset to our field marketing efforts, we want to hear from you!
As the single point of accountability for the India marketing objectives, you will be responsible for strategy, planning, budgeting, execution, and performance measurement. This full-time role offers the opportunity to make a direct impact on our brand, pipeline, and market presence across India.
Key Responsibilities:
Regional Strategy and Planning
- Collaborate with leadership to develop and implement the India marketing strategy, aligning closely with area-level GTM strategies and global marketing initiatives.
- Drive the marketing planning, execution, measurement, and analysis cycle to achieve business objectives across demand generation, brand awareness, and customer engagement.
- Ensure alignment of marketing programs with sales and GTM teams, adapting campaigns to regional market needs and cultural preferences.
- Work with APAC marketing to represent India’s needs, contribute to regional marketing strategy discussions, and ensure local campaigns support both APAC and global initiatives.
Demand Generation and Campaign Management
- Design and execute high-impact demand generation programs, including ABM, digital marketing, and event strategies to support sales pipeline growth.
- Oversee the full marketing mix across prospect and customer lifecycles, ensuring campaigns are optimized for lead generation, conversion, and nurturing.
- Establish a highly impactful thought leadership program to elevate brand recognition, credibility, and market authority within India. Create a robust, engaging content portfolio, including whitepapers, case studies, PR initiatives, featured articles, and videos, tailored to resonate with local audiences and delivered through a carefully curated omni-channel approach.
- Design and oversee the digital marketing campaign across India digital platforms to maximize brand visibility, using paid ads, organic content, and social media engagement.
- Utilize a data-driven approach to monitor and analyze campaign results against benchmarks, applying insights to optimize future programs.
Budget and Resource Management
- Efficiently manage human and financial resources, ensuring transparency and alignment with prescribed budgets.
- Track and report on budget utilization, reallocating resources as needed to maximize campaign efficiency and ROI.
- Ensure the alignment of resource allocation with global priorities and regional marketing objectives.
Continuous Improvement and Innovation
- Research and apply best practices in marketing, fostering a culture of continuous improvement across all marketing initiatives.
- Encourage innovation and experimentation to improve marketing performance, leveraging both qualitative and quantitative insights.
- Continuously evaluate performance across all KPIs, working collaboratively with global and regional teams to drive process improvements.
Marketing Analytics and Performance Reporting
- Utilize CRM and marketing automation tools (Salesforce, Marketo) to track, visualize, and report on marketing performance.
- Develop dashboards and reporting tools that capture key metrics, supporting data-driven decision-making and performance optimization.
- Present regional performance insights to senior leadership, identifying trends, challenges, and growth opportunities.
Qualifications:
- 10+ years of B2B field marketing experience, preferably in a enterprise software / technology environment.
- 5+ years of experience working with sales and GTM teams on marketing complex, long-cycle enterprise software products.
- Proven track record in demand generation, ABM, and digital marketing, with experience managing campaigns across the full customer lifecycle.
- Pan-regional leadership experience with the ability to motivate and manage distributed teams, and a demonstrated philosophy of effective leadership and collaboration.
- Strong budget management experience, including team administration and resource allocation.
- Data-driven mindset with proficiency in Salesforce, Marketo, and analytics tools to measure and optimize performance.
- Proven ability to work cross-functionally, building business partnerships with sales, product, and global marketing teams.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA is a plus.
