Marketing Manager - Cardiac

JOB DESCRIPTION:

Therapy growth and market share

• Deliver an EI of > 100 for the therapy and increase Abbott market share
• Deliver therapy Plan Sales and Plan Margin
• Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)

Driving therapy leadership

• Undertake periodic research to identify emerging short and long-term therapy trends  
• Annually create a therapy plan for the therapy area owned
• Identify, ideate and deliver new product opportunities for the therapy
• Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
• Design initiatives and concepts for scientific differentiation of Abbott in the therapy
• Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy
• Identify new markets and new channel opportunities to drive therapy growth

Arbitrage between brands

• Owner / manager of the marketing spend across brands within the therapy
• Evaluate marketing RoI across different activities / brands and adjust strategy accordingly 
• Decide on pricing strategy for the therapy and between brands / SKUs

JOB SPECIFICATIONS:

Skill, Education, Experience

Education:

• Graduate in Science / Pharmacy
• MBA/PGDBA in Sales and Marketing

Experience:

• Brand management experience of at least 7 years (preferably in MNC)
• Exposure to Cardiac Therapy preferred
• Additional exposure of sales preferred
• Exposure to managing Key Accounts / dealing with Key Opinion Leaders
• Experience in managing new launches

Skills:

• Excellent Communication Skills
• Functional & Technical Knowledge on therapy areas owned and other therapies in the division
• Demonstrates creativity, innovation and drive for results
• Ability to influence, lead and work with cross functional teams
• Analytical skills and good financial acumen
• Strategic thinking, problem solving and decision making skills
• Planning and organizing skills for short term and long term
• Time management and multi-tasking skills

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Product ManagementDIVISION:EPD Established PharmaLOCATION:India > Mumbai : BKC BuildingADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 10 % of the TimeMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)