Job Title: Marketing Manager – Campaign Management – Client Fulfilment
Location: Pune
Application Deadline: Friday 21st February 2025
About Springer Nature Group
Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group.springernature.com and follow @SpringerNature / @SpringerNatureGroup
About the Brand
Nature Portfolio is a flagship portfolio of journals, products and services including Nature and the Nature-branded journals, dedicated to serving the scientific community.
Visit nature.com and follow @Nature / @NaturePortfolio
About the Role
The Client Fulfilment team consists of three main functions:
Client Engagement: working with clients; strong partners to sales, product colleagues and Campaign Development
Campaign Development: defining and planning campaign programs and their goals, with overall responsibility for all campaign outcomes
Campaign Management: deploying campaigns, monitoring and optimising; channel experts.
The Client Fulfilment team is part of Planning within the wider Research Marketing team and supports the Impact Solutions team which consists of advertising, conferences, and both sponsored editorial and custom content to help commercial partners build relationships with the scientific community.
The Marketing Planning team is responsible for tactical marketing plans, covering all relevant products, solutions and services. The team translates marketing strategies into customer-centric marketing programs that strengthen our brands and deliver value and revenue.
The Marketing Manager will be part of the Campaign Management team within Client Fulfilment which is responsible for defining, planning, managing, and delivering the marketing for curated products and services Springer Nature creates on behalf of a wide range of clients globally.
We are looking for a highly experienced and ambitious Marketing Manager to join a dynamic team and be able to hit the ground running as both a campaign executor and strategist. The Marketing Manager will have strong campaign execution skills, a proven record of delivering successful marketing campaigns, the ability to own and lead A/B and MVP testing strategies and form effective and collaborative relationships with other team functions and key stakeholders.
This role will be in our Pune offices on a hybrid working model.
Role Responsibilities:
Campaign coordination, execution and on time deployment acrosspaid social and email marketing campaigns across the whole product portfolio
Monitoring, analysing and optimising in-flight campaign performance to achieve KPIs set.
Leading and owning A/B and MVP testing strategy across both existing and new platforms.
Sharing campaign trends and insights with other team functions to optimise product and channel mix.
Assisting and advising Head of Campaign Management on marketing workflow improvements and other relevant projects in collaboration with other team functions, marketing teams and key stakeholders.
Experience, Skills & Qualifications:
Essential
5 years + experience in digital marketing role
Expert knowledge of Facebook, LinkedIn, and Google Ads including being up to date with the latest developments in each platform.
Expert in email marketing across a variety of platforms (Mailchimp, HubSpot or similar)
Leader and owner of A/B and MVP testing strategy
Proven track record of optimising social and email campaigns to achieve KPIs set
Able to work both independently and collaboratively with other key stakeholders
Logical and strategic thinker - sees the “bigger picture” outside their everyday task
Uses accountability, integrity and initiative at all times especially in challenging situations
Desirable
SAP Hybris email platform experience
Exposure to Braze technology stack
GA4 expertise (Basic knowledge will be required)
At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.
Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion
If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.
Job Posting End Date: