Marketing Manager – Branding, Digital & Corporate Communication

Job Description:

Multinational manufacturer of electromechanical components like starters, ignition products, alternators, and starter motors seeking a highly skilled and experienced Marketing Manager to lead the Business.

Key Deliverables:

• Monitoring and arranging the creation, production & distribution of promotional material, catalogues.
• Organizing Domestic and International Events & Exhibitions, Dealer/Distributor Meets, Product Launch, BTL Activities etc.
• Develop briefs for print ads, posters, flyers, technical write-ups etc.
• Ensure all outgoing communications are in adherence with formats and prescribed brand guidelines/standards.
• End to End Vendor Management.
• Manage the marketing budget and marketing calendar.
• Coordinate with sales engineers for smooth execution of all on ground marketing activities.
• Retail branding.
• E Mail Marketing, SEO, Social Media Marketing.
• Developing and updating the company websites, social media and B2B portals for lead generation.
• Working with creative agencies for designing marketing collaterals, product photo shoots, promotional videos.
• Be part of product packaging development team.
• Handling new product launch campaigns.
• Coordinating with internal stakeholders for smooth execution of marketing activities.
• Working with Anti Counterfeit agencies to keep a tab on fake products in markets.

Candidate Profile:

• B.E. OR MBA
• Experience: 12 to 15 Years in Digital Marketing, Product Branding, Trade Shows Catalogues.
• Should be able to write content coordination with external advertising agencies, knows Digital promotions, search engine optimizations, website maintenance & upgrade.
• Domestic and International Events & Exhibitions. ​​​​​​​