Marketing Manager (B2C)(Consumer Durables/Electronics)

Job Description:-

Brand Management:-

• Interpreting management direction into actionable marketing plan.
• Managing direct marketing campaigns for all product segments and the respective lead & ROI management
• Brand guideline control and process flow

Budget Management:-

• Planning yearly and quarterly budgets and it's deployment amongst major marketing heads along with clear timelines.
• Working closely with APAC regional office marcom department to align key marketing campaigns and resource allocation.
• Ensuring timely claim management in co-ordination with finance for vendor payments etc. as per company processes.

Digital Marketing:-

• Develop and manage digital marketing campaigns.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Develop and manage effective execution of social media strategy (FB, Twitter, Instagram, LinkedIn and Youtube).
• Manage content for website and social networking accounts such as Facebook, LinkedIn, Instagram, Twitter and Youtube as well as the email marketing compaigns.
• Ensure the organization’s website(s) is well managed.
• Ensure efficient performance on the Search Engine Optimization of the website(s).
• Create online banner adverts and oversee pay per click (PPC) ad management.
• Review and analyse website traffic flow and provide regular internal reports to management for process improvement.
• Conductregular reviews with the digital agency.

eCommerce Marketing (Amazon, Flipkart etc):-

• Optimal marketing on eCommerce sites with a major focus on Amazon Marketing Services (AMS).
• Ensure product page information is complete - pics/videos/product details etc. in a timely manner.
• Ensure timely development of quality creatives for all the platforms.
• Internationalsites & competition mapping on eCommerce Sites.
• Ensuring achievement of target marketshare on the respective platforms by product line.

Offline Marketing:-

• Managing focus products marketing programs launched by APAC marcom team on quarterly basis.
• Oversee development & deployment of eDMs, Whatsapp eDMs, PDF datasheets.
• Work with APAC team for key product campaigns.
• Creation/identification for product videosfor key/hero models.
• Preparation and circulation of sales presentation for key models along with PMs.
• Oversee development and deployment of quality POSM for all product lines with 100% adherence to brand guidelines.
• Managing in-house customer database generated thru various touch points (End customers,service team data, trade show data, website & campaign end customer data base).
• Managing externally acquired customer databases and ensuring effective & periodic communication with them.
• Key B2C community management (Pro gamers, Architects, Graphic designer, Pro photographers etc)
• Ensure timely and quality creation, production and distribution of POSM for all B2C products.
• Ensure timely and quality execution of retail branding and signages placement.
• Creation of retail demo zones atselect retail counters across India.
• Ensure efficient and effective management of product reviews across key media.
• Ensure quality visibility in channel/trade magazines for brand both through paid advertisement and PR.

Key Influencer Marketing:-

• Identifying key influencersin each focus productsegment and draw a detailed marketing strategy to engage them as per company directive.
• Identifying key influencersin each focus productsegment and draw a detailed marketing strategy to engage them as per company directive.
• Continuous engagement with key influencer in order to ensure optimized results through viral marketing.
• Share a quarterly plan for action and deliverables againstset targets.
• Develop and execute influencer marketing strategies and creative campaigns.
• Identify and build relationships with prominent influencers and thought leaders.
• Attend relevant events for networking and business purposes.
• Develop content ideas and write and curate content.
• Research relevant industry experts, competitors,target audience and users.
• Brainstorm new, creative approachesto influencer campaigns.
• Keep abreast of emerging trends, technologies and influencers.
• Liaising with the APAC marketing team to create and coordinate marketing strategies that work across different channels.

Store (Estore) marketing:-

• Managing overall marketing efforts for online store (to be launched in Q2 2023).

Events, Exhibitions& Activations:-

• Quarter plan for tradeshows, exhibitions and events for each of the product lines.
• Ensuring quality design, execution & participation during events.
• Collaborate with the product team for planning of activations and road shows.
• Execution of road shows at the local leve.

Advertising& Promotions:-

• Cost effective ATL marketing & brand management.
• ROI efficient media buying.
• End consumer promotions management.

Public Relations:-

• Regular reviews with PR agency.
• Manage all PR Activities related to review/Media/Coverage/Print Media/Social Media/Conference etc.
• Design and manage a quality rich PR calendar for leadership interaction with key media with desired outcome.

Vendor Management:-

• Effective vendor management for Creatives, Printing, retail branding etc (Proper selection, negotiations and execution with Vendor panel for each segment).
• Control the quality of output of each vendor on a regular basis.

Team Management:-

• Regular reviews of Marcom team to ensure quality and timely execution of tasks assigned.
• Weekly review meeting with the product team as well as management.
• Allocating key deliverables to individual team members and ensuring high performance level.

Marketing in Overseas territory:-

• Managing overall marketing support for overseas markets being handled fromIndia namely, Bangladesh, Nepal, Sri Lanka, Bhutan and Maldives.

APAC Co-ordination:-

• APAC co-ordination for Brand Guidelines, Website Management, Social Media Management, SEO & eComm marketing, key products campaigns, New product Reviews, regular updates and monthly reports and review.