Marketing Manager

The Marketing Operations Executive will be responsible for building and managing marketing databases, coordinating with multiple teams to execute marketing activities, and ensuring data-driven marketing initiatives. The role requires expertise in automation tools, marketing technologies, digital marketing strategies, and market research to support lead acquisition and brand growth.

• Build and maintain marketing databases, ensuring accurate data flow.
  
• Manage Accounts/Contacts databases related to email marketing, lead generation, and response tracking.
  
• Oversee marketing tech platforms to track data across various channels.
  
• Ideate, plan, execute, and monitor marketing database-building projects.
  
• Act as a single point of contact to coordinate marketing and communication activities with branch offices.
  
• Ensure alignment with the marketing plan from requirement gathering to project completion.
  
• Utilize automation tools to enhance sales and marketing synchronization.
  
• Implement and optimize marketing technologies to improve efficiency.
  
• Work on multiple tools to consolidate reports and create dashboards to track KPIs.
  
• Develop creative marketing strategies, including SEO, SMO, and content marketing.
  
• Identify and leverage the best channels for lead acquisition.
  
• Research and use LinkedIn Sales Navigator, Hoovers, Discover Org, Inside View, Statista, and other platforms for sourcing accounts/contacts information.
  
• Analyze visitor data patterns, develop strategies, and execute campaigns to drive results.
  
• Conduct On-demand Secondary Market Research to assess brand awareness, promotional effectiveness, and competitor insights.
  
• Prepare detailed reports and data visualizations to support decision-making.
  

• Minimum 5 years of experience in marketing operations in any industry.
  
• MBA in Marketing from a reputed institute (No correspondence/online/weekend courses).
  
• Strong ability to analyze data, generate reports, and interpret marketing insights.
  
• Expertise in SEO, SMO, content marketing, and marketing automation tools.
  
• Proficiency in gathering insights from various data sources and creating actionable strategies.
  
• Excellent interpersonal and communication skills to collaborate across departments.
  
• Strong analytical thinking and ability to tackle marketing challenges efficiently.