Marketing Engagement Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Marketing Engagement Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Marketing and Channel Activation Specialist is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across multiple channels. This role focuses on optimizing marketing initiatives, ensuring seamless activation across digital and traditional platforms, and enhancing channel performance to maximize business impact. The Specialist will collaborate with cross-functional teams, including sales, product management, and digital marketing, to create integrated campaigns and deliver a consistent brand experience.
What are we looking for? Technical Skills: • Strong understanding of channel marketing and activation strategies. • Proficiency in campaign management and marketing. • Knowledge of consumer insights, market research, and segmentation. • Experience with performance tracking and analytics platforms. • Familiarity with trade marketing and retail activation tactics. Competencies: • Strategic thinker with a data-driven approach to marketing. • Strong communication and stakeholder management skills. • Ability to manage multiple projects in a fast-paced environment. • Creative problem-solving skills and adaptability to market changes. • Detail-oriented with excellent organizational and execution capabilities. Experience & Education: Experience: • 3-5 years of experience in marketing activation, channel marketing, or a related role. • Proven track record of executing successful marketing campaigns across various channels. • Experience working with cross-functional teams and external partners. Education: • Bachelor’s degree in Marketing, Business, Communications, or a related field.
Roles and Responsibilities: •• Develop and execute marketing activation plans across multiple channels, including retail, digital, social media, and partner networks. • Collaborate with sales and channel teams to drive customer engagement and increase market penetration. • Implement targeted marketing campaigns that align with business objectives and customer insights. • Manage channel marketing initiatives, ensuring effective execution and alignment with brand strategy. • Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization. • Work closely with creative teams to develop compelling marketing content and promotional materials. • Ensure consistency in messaging and branding across all activation touchpoints. • Support the development of trade marketing strategies to enhance channel partner engagement. • Stay updated on industry trends, competitor activities, and emerging marketing technologies.Any Graduation

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us atwww.accenture.com

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