Marketing Consultant

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Your Impact Shapes the World at Caterpillar Inc

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

 Job Summary

We are seeking a skilled Marketing Consultant to join Marketing Resrch/Dev-Financial Product Division Team.

The incumbent would be Providing marketing support to the various managers within the assigned region of the Caterpillar Financial Services Corporation (CFSC).

 The preference for this role is to be based out of Bangalore – Caterpillar PSN

What you will have 

• Obtains, evaluates, and compiles information of direct competitors of Cat Financial for the assigned region, mainly related to pricing, new business volume, PODD, financial conditions and structure with the objective to evaluate Cat Financial competitiveness in the specific market and its segments.
• Obtains, evaluates, compiles, and abstracts intelligence items from public sources, (including: trade journals, newspapers, web sites, and newswires) to obtain general marketing and financial information.
• Gathers competitive standard rate and subsidized rate data of the region, CFSC Market Development Consultants and Caterpillar Dealers and communicates information to the various managers.
• May make recommendations to the various managers on standard rate adjustments by country as market conditions vary, according to competitive analysis of the market. Prepares rate recommendations to local MD, as well as communicating to the Dealers, MBD’s and Distribution Services. Assists in the development of pricing forecasts. 
• Performs return on equity and standard rate analysis as requested by manager.
• May facilitate Global initiatives such as Customer Experience, Communication Strategies, etc. Assists in the implementation and training of the CQS Pricing Software. 
• Works with the Business Systems Analysts and Pricing Analysts regarding software modifications needed to correct identified problems. 
• Ensures the stability and validity of the software and the pricing model to meet daily business needs.
• Maintains and generates rate letter announcements, rate parameter summaries, and rate factor matrices.
• Supports the implementation of marketing programs defined by FPD and MBD as strategic for the region and adjusts programs locally for the regulations and business needs.
• Implements and administers structure for the deployment of merchandising programs. 
• Creates the infrastructure and support for the merchandising programs implementation and execution according to a general policy for the region.
• Develops, maintains, audits, and monitors the effectiveness of CFSC merchandising programs.
• May coordinate and compile sales reporting from the global line units. 
• Including monthly sales management sales reports, gain/loss and channel analysis, and FX currency translation. 
• May develop machine sales forecasting based on Inventory and portfolio analysis.
• May lead and manage various marketing program initiatives, including solution offerings, promotions and campaigns.
• May manage the department Remarketing budget.
• May work with Remarketing Sales and Global Marketing in areas of dealer and Cat Inc. relations. 
• May provide analysis on sales activity to support development of Remarketing Sales strategy.    
• Assists in CFSC and dealer financial merchandising promotions and training.  May coordinate and implement promotional events.
• Develops, maintains, and prepares the subsidiary office marketing and statistical reports.
• Designs, develops and produces various scheduled and on-demand reports. 
• Many of these reports can be used as produced; however, others require further data review, summarization and manipulation.
• Provides marketing support to region offices through preparation of reports related to region and product volume and PODD.
• Provides technical and analytical assistance to on-going development and maintenance of CFSC’s marketing database.
• Assists in the creation and development of external communications, including advertising, marketing literature, tradeshows and the Internet.
• Participates in accomplishment of continuous improvement objectives for the department. 
• Progress toward accomplishment of these is measured through maintenance of necessary measurements and analysis of associated data. 
• Participates in the identification of problem areas and development of resolutions to address them.
• Understands the Harassment policy of the company and is responsible for its application in all aspects of employment.

What You Will Get:

• Demonstrated knowledge of and the ability to perform math computation and financial concept skills.
• Thorough knowledge of and the ability to apply financing and taxation principles.
• Demonstrated ability to prepare marketing reports and marketing related statistical reports.
• Advanced knowledge of and ability to perform report-writing techniques, including use of Cognos.
• Thorough knowledge of Caterpillar products, their applications, and their markets.
• Demonstrated knowledge of financing and leasing products of the subsidiary.
• Thorough knowledge of and the demonstrated ability to apply data collection and analysis skills.
• Thorough knowledge of and the demonstrated ability to calculate casualty values and amortization schedules.
• Strong analytical background and data analysis skills and the ability to prepare presentations and draw conclusions from data analysis.
• Strong sense of organization and ability to work and make sound decisions without the direct contact and supervision of immediate manager.
• Ability to maintain current finance plans to ensure their appropriateness and competitiveness.
• Ability to assist with quoting customer and dealer financial transactions via recommended maintenance of pricing mechanisms.
• Ability to develop and conduct company training.
• Knowledge of CFSC procedures and operations of the functional business units.
• Knowledge of the industries served by Caterpillar dealers.
• Demonstrated ability to use CQS for transaction pricing, recordation and profitability analysis.
• Demonstrated knowledge of and ability to prepare and maintain computer based spreadsheets.
• Working knowledge of Windows based software and applications. Demonstrated ability to meet project deadlines, manage conflicting priorities and handle multiple tasks simultaneously.
• Knowledge of and the ability to master own country/native language and English. Moderate travel required 5% to 15% of working time.

Education/Experience

• A 4-year college or university degree and a minimum of 4 years exempt experience in marketing, sales, customer services, collections, credit and/or financial statement analysis is recommended. 
• Previous work experience must be progressively increasing in responsibility and accountability and demonstrate an ability to gain in knowledge, skills, and responsibility such that a level of full competency can be reached. 
• Equivalent experience may be substituted for education.

Skills desired:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Working Knowledge:
• Communicates the importance of customer needs/expectations and commits to resolving them.
• Researches and verifies customer needs and expectations.
• Solicits customer satisfaction feedback and acts on improvement opportunities.
• Helps link organizational objectives to customer needs and expectations.
• Meets regularly with customers to understand their wants, needs and expectations.
Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Level Working Knowledge:
• Applies an assigned technique for critical thinking in a decision-making process.
• Identifies, obtains, and organizes relevant data and ideas.
• Participates in documenting data, ideas, players, stakeholders, and processes.
• Recognizes, clarifies, and prioritizes concerns.
• Assists in assessing risks, benefits and consideration of alternatives.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level Working Knowledge:
• Delivers helpful feedback that focuses on behaviors without offending the recipient.
• Listens to feedback without defensiveness and uses it for own communication effectiveness.
• Makes oral presentations and writes reports needed for own work.
• Avoids technical jargon when inappropriate.
• Looks for and considers non-verbal cues from individuals and groups.

What you will get:

• Work Life Harmony
• Earned and medical leave.
• Flexible work arrangements
• Relocation assistance

Holistic Development

• Personal and professional development through Caterpillar ‘s employee resource groups across the globe
• Career developments opportunities with global prospects

Health and Wellness

• Medical coverage -Medical, life and personal accident coverage
• Employee mental wellness assistance program

 Financial Wellness

• Employee investment plan
• Pay for performance -Annual incentive Bonus plan.

 Additional Information:

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers
Caterpillar is an Equal Opportunity Employer (EEO)
EEO/AA Employer. All qualified individuals, including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

Posting Dates:

Caterpillar is an Equal Opportunity Employer (EEO).

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