Marketing Automation Associate

Job Description

Title                 Marketing Automation Associate

Department      Global Marketing Automation Team

Location          India

Level                3

We’re proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this? By working together - and supporting each other - all over the world. So, join our [insert name of team/ business area] team and feel like you’re part of something bigger.

Our clients come from all walks of life and so do we.  We are proud of our inclusive culture and encourage applications from the widest mix of talent, whatever your age, gender, ethnicity, sexual orientation, gender identity, social background and more.

As a flexible employer, we trust our people to perform their role in the way that works best for them, our clients and our business. We are a disability-friendly company and  would  welcome  a  conversation  with  you  if  you  feel  you  might  benefit  from  any  reasonable adjustments to perform to the best of your ability during the recruitment process and beyond.

About your team

The Email Marketing team is based in the UK and India, and delivers over 22m emails a year to over half a million high value clients and customers across both 4 B2B and B2C business channels. Additionally we deliver high profile service and regulatory communications on behalf of the global senior leadership team as and when appropriate. We create both fully-serviced email campaigns, as well as support self-serve colleagues across some teams, and are the last point of quality assurance before any email is delivered on behalf of the UK business.

About your role
Reporting directly to an Email Marketing Manager, the Email Production Associate will manage end-to-end email production including development, deployment, process and approvals management, and reporting. The Email Production Manager will be responsible for setting up A/B tests to support overarching business strategy and targets, and find ways to optimised both email performance and production process consistently. Working closely with a variety of stakeholders and collagues, the ideal candidate will demonstrate a proactive approach to improve email marketing activity.  

About you

Key Responsibilities

• Manage execution of email campaigns end-to-end, creative assets, and deployment via our Marketing Automation platform, Marketo, across all channels/departments 
• Perform campaign-specific quality assurance testing to validate functional and rendering performance
• Working with Email team to plan the campaign projects and timescales
• Execute on A/B and multivariate tests to increase engagement across marketing channels
• Generate reports and monitor performance in order to provide recommendations to senior staff
• Deliver continuous improvements to the email systems to improve campaign efficacy
• Brainstorming new ideas for fresh creative campaigns or making adjustments to test with ongoing campaigns
• Stay current with best practices, strategies, and industry standards related to email

Experience and Qualifications Required

• Proven track-record of working on email marketing campaigns in a production capacity with knowledge of HTML and CSS, Photoshop skills and experience of working with a platform such as Marketo.
• Marketo experience an advantage but not essential
• Ability to prioritise and co-ordinate multiple campaigns whilst continuing to deliver on time and with attention to detail
• Strong knowledge of email best practices, methodologies, techniques, tools and passionate about delivering a high quality product
• Comfortable managing and optimising email design and build process
• Excellent English editing skills
• Proactive work-ethic

One last point – if it goes without saying, it should not be included. This means things like ‘good communication skills’ and ‘basic computer competency’.

Feel rewarded

For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.

For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.