Marketing Analyst

We are a fast-paced, growth-oriented company that operates 100% remotely. We specialize in data consulting and data engineering solutions for mid-size, growth-stage startups in the US. With a flat organizational structure, we place a strong emphasis on trust and autonomy. Our culture encourages proactive problem-solving, and we value employees who take the initiative rather than expecting a traditional corporate approach.

We are seeking an individual who is detail-oriented and proactive. Someone who asks the right questions without needing to be prompted, who takes ownership of challenges, and actively works to solve them. We value a candidate who seeks constructive feedback and demonstrates accountability for operational success. This role requires someone who can analyze campaign performance over time and continuously suggest improvements to drive better results.

• Prospecting or qualifying leads – Assist the sales team in qualifying potential customers.
• Develop and drive GTM strategies for the service offerings.
• Liaise with the marketing team to undertake demand-generating activities such as webinars. Frequent two-way interaction with industry marketing - collaborating on market direction and developing specific messaging/programs for vertical and sub-market segments - to deliver on MQL.
• Plan, execute, and optimize email marketing campaigns—from content creation to delivery—to drive engagement and maximize open and click-through rates.
• Monitor email performance metrics (open rates, click rates, bounce rates) and work on improving email deliverability.
• Manage LinkedIn campaigns to ensure smooth execution and optimize outreach.
• Send out bulk marketing emails and SMS campaigns to prospects.
• Research prospects' backgrounds to draft personalized responses for those who show interest.
• Collaborate with the sales and marketing teams to ensure prospects are effectively nurtured till handoff to Sales.
• Managed and maintained data integrity in CRM to track prospects and keep records updated.

It is a 100% Remote opportunity with an overlap of 7pm IST to 12 am IST.