Manager - Web Search

About the job

Strategic context:

Sanofi has currently the best and most robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.

The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? As Manager - Web Search within our Hyderabad Hub in Web and Social Media Operations Team, you'll play a pivotal role in optimizing our online presence through strategic SEO and SEM initiatives. You'll leverage your expertise to enhance visibility, drive targeted traffic, and maximize conversions across digital platforms.

Main responsibilities:

The overall purpose and main responsibilities are listed below:

Drive the Web and Social Media Operations Hub strategy and operationalization focusing on web analytics, search engine optimization (SEO)/search engine marketing (SEM) and social media/digital presence optimization. Lead automation and integration of web search process with AI enabled tools/platforms (as relevant). Collaborate with Content Powerhouse/Content Operations Hub and other cross-functional teams to support data-driven decision-making, improve SEO rankings, and user engagement.

• Manage budget allocation and vendor relationships crucial for web search and digital marketing tools
• Drive best-in-class SEO/SEM by leading efforts with content creators and developers to optimize content, meta-tags, schema, rich snippets, internal links, redirects and canonical content.
• Maintain an up-to-date understanding of organic search trends, SEO management tools and search engine algorithm changes.
• Communicate recommendations on structural and technological SEO enhancements.
• Drive optimization of organic/paid search efforts.
• Drive action plans for achieving and measuring media success, including setting key metrics, measurement, and optimization strategies.
• Advocate the value of paid search media and help educate on the latest developments and capabilities in this quickly evolving media channels.
• Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies.
• Recommend and implement continuous improvements to enhance website performance; collaborate with Web and Social Media/Content Operations team to ensure dissemination of best-in-class content via best-in-class- websites/social media platforms

About you

Experience:

• >8 years of experience in graphic design, video creation, and new media

• Desirable experience in pharmaceuticals / healthcare industry and scientific context mediation
• 2-4 years of multichannel/omnichannel marketing strategy, campaign planning and execution experience is desirable

Soft skills:

• Stakeholder management
• Good written and verbal communication skills
• Ability to work independently and within a team environment
• Strong organizational and time management skills to effectively manage completing work activities

Technical skills:

• Demonstrated experience in deploying search strategies
• Experience working with Google, Bing, and social media (YouTube, Facebook, Instagram, Pinterest, X, Snapchat, LinkedIn) and Data & Analytics platforms
• Experience in building inbound organic search traffic and improving SERPs
• Background in creating reports showing web analytics data and site evaluations
• Functional understanding of HTML and CSS
• An up to date, working knowledge of current, past, and projected trends in the SEO industry

Education:

• University degree level (Graduate degree, preferably in computer science/engineering/life sciences, pharmacy, or related field)
• Advanced degree in computer science/engineering/management/business analytics/life sciences/pharmacy or similar discipline is desirable

Languages:

• Excellent knowledge of English language (spoken and written)

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave
• Enjoy a collaborative environment that encourages continuous learning and growth, supported by a culture that values creativity and innovation
• Work with cutting-edge SEO/SEM strategies and technologies, contributing to impactful campaigns that shape our brands’ online presence

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
 

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!