Manager VM Excellence EM

Manager VM Planning – Emerging Markets

Area:                                                                                                     Emerging Markets

Department:                                                                                                           Brand Activation EM

Direct Reporting Line:                                                                    EM VM Excellence

Subsidiary/country:                                                                        EM India

Location:                                                                                                              India Back Office

GSMS Grade:                                                                                      M4

Personnel Managed:                                                                        0

Purpose & Overall Relevance for the Organization:

Ensure industry-leading visual merchandising planning of all adidas campaigns throughout Emerging Markets Own Retail and Franchise channels with a focus on EM India. Drive brand leadership at every consumer touch point, to maximize full-price sell-through and NPS.

Key Responsibilities:

• Work closely with Brand and DTC stakeholders to create market relevant and industry leading visual merchandising directives and plans.
• Ensure VM planning directives are delivered to the highest quality and on time and in full.
• Assist in the creation of consistent and relevant VM planning seasonal guidelines and training manuals.
• Execute and leverage key category strategies for seasonal and new product launches.
• To elevate the VM and consumer journey by identifying digital opportunities and key focus areas (heat maps).
• Maximize impact of key brand and product campaigns
• Implement processes to drive efficiency and consistency  at market and cluster level.
• Support the ideation and creation of elevated retail activations together with the Retail activation Team.
• Department administration.
• Creation of reports and analysis of campaign executions.
• Contribute to the achievement of team objectives and KPIs.
• Additional responsibilities over and above this job description as and when the business needs.

KPI’s:

• Execution excellence of brand campaigns and stories
• Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent)
• Full price sell-through
• Go to market VM planning ( pre-season planning )

Key Relationships:

• Senior Manager Consumer Experience
• Brand Activations Director
• Business Unit Directors
• Market Retail & Franchise teams
• Market Store Development
• Cluster Omnichannel & DTC teams
• Creative agencies

Knowledge, Skills and Abilities:

• At least 5 years visual merchandising planning & training experience with sports brands or fashion retail brands.
• Able to develop VM guideline & training materials independently.
• Creation of VM planning guidelines.
• Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
• Detail oriented, organized, and dynamic.
• Knowledge of InDesign and Photoshop skills a bonus.
• Good interpersonal, negotiation and influencing skills.
• Good Project Management expertise.
• Functional experience with Sales/Retail.
• Excellent communication and presentation skills.
• Experience and passion for a cross-functional organization.
• Fluent in English.

Requisite Education and Experience / Minimum Qualifications:

• University degree in business with marketing focus or a minimum of 3-4 years in Marketing, Sales, Visual Merchandising planning in sport or fashion retail.