Manager, Product Marketing

Basic Function

The Manager, Product Marketing will lead a shared service COE responsible for developing and implementing GTM marketing plans for WKCS products in support of CS $500M+ revenue. The product marketing team works with Product Management, Portfolio Marketing, Sales, Partner, and Services to create compelling positioning and messaging, for CS products, and creates campaigns and content that will nurture and accelerate prospect and customer interest. Team has responsibility for the strategy and successful execution of product launch marketing plans and product centric lead to revenue KPI success.

Essential Duties and responsibilities

Lead a team of Product Marketing Specialists to:

• Develop the GTM marketing strategy for WKCS products including positioning, messaging, campaigns, marketing channels and tactics to drive the business.
• Plan the marketing launch of new products and releases and manage the cross functional implementation of the plan. Partner with WK's NPI team on alpha, beta and commercial launch marketing strategy and executional excellence.
• Articulate the business value of WKCS products. Develop comprehensive library of high value product collateral (product presentations, visualizations, Ebooks, infographics, videos, case studies, webinars, and additional sales enablement assets).
• Actively evangelize WKCS products to prospects, partners and influencers through all available channels.
• Ensure customer-facing organizations such as marketing, sales, partner, and customer success are properly informed about product value, messaging, sales tools, release and launch schedules.
• Work with WK sales advisory council and Lean Product/Development to gather feedback on product value proposition and messaging, Support product management and sales with building customer advocacy relationships for speaking opportunities, case studies and success stories.
• Support sales and Account Relationship Management teams’ enablement to ensure product adoption and revenue realization.
• Track and report out on product specific program and lead to revenue results.
• Lead a team of product marketing managers, providing direction on priorities, goals and objectives.

Job Qualifications

Education: 

• Bachelor’s degree in marketing or equivalent related experience.
• MBA preferred.

Experience: 

• 8 years of related experience required with an emphasis on Product Marketing (with 5+ of those years in a management role)

Other Knowledge, Skills, Abilities or Certifications: 

• Ability to think strategically and translate market and industry trends into value-based product positioning, collateral, and successful marketing execution.
• Stay abreast of competitive developments to uniquely position WKCS products in the market.
• Strong leadership ability to build a high performing product marketing organization.
• Skilled in gathering and analyzing market and competitive intel to inform product marketing positioning and strategy
• Excellent positioning, messaging, and storytelling skills.
• Knowledge and experience in the Financial Services and FinTech space preferred.
• Experience with B2B marketing and attracting new customers preferred.
• Knowledge and experience with thought leadership narrative building and advisory oriented strategic content development preferred.
• Knowledge and experience developing successful integrated marketing plans that consistently meet/exceed awareness, demand generation, pipeline acceleration and sales enablement goals preferred.
• Knowledge and experience managing a cross-functional marketing team preferred.
• Experience with negotiating contracts & managing vendor relationships preferred.
• Knowledge of Account-based Marketing (ABM) and Marketing Automation platforms and modern tools (intent data etc) preferred.
• Knowledge and experience with leading a Marketing Operations team preferred.
• Experience using Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Marketo or similar marketing automation platform.
• Project management/marketing resource management tools preferred.